Home of Football

Home of Football

Audi and football: an electrifying partnership

Here at Audi we have been a close partner and sponsor of regional, national and international sport for decades, whether in the area of developing talent or in cooperation with established sportsmen and women or clubs. We support people who pursue their vision. We provide fresh impetus and open up new horizons.

Football and the Audi brand have a great deal in common: dynamic, enthusiastic and stylish, with a passion for perfection. We also know the competition, have to maintain focus and must stay onside. As a partner of successful international football clubs such as Real Madrid, Tottenham Hotspur and FC Bayern Munich, we don’t just want to create electrifying moments on the road, but in the stadiums of Europe’s top clubs too.

Audi X FC Bayern

Audi X FC Bayern

The partnership between Audi and FC Bayern München has lasted for 17 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class.

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Vorsprung durch Technik – on the streets and on the pitch

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