Audi Summer Tour 2021

The digital extension of the Audi Summer Tour 2021 will take football across all national borders directly to fans in their homes. All supporters in China, especially, should be able to witness the Bavarian attitude to life and how natural it is.

Audi and FC Bayern: on the ball together for 18 years

The partnership between Audi and the FC Bayern has lasted for 18 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.

The power of imagination

Home of Football 03/03/2021

The power of imagination

Great things often start with a small idea which, thanks to imagination, develops into a narrative that can be shared and then becomes a common reality. For us this is the Audi RS e-tron GT. For Bayern Munich, it’s the sextuple.

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As FC Bayern München’s exclusive automobile partner, we have the opportunity to present electric mobility and connectivity, and to turn them into tangible experiences.

Hildegard Wortmann

Vorsprung durch Technik – on the streets and on the pitch

Configure your Audi e-tron

Configure your Audi e-tron


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