Leading By Example
Audi presents Leading By Example – an insight into the style, philosophy and approach of one of football’s most successful practitioners, Tottenham Hotspur Head Coach, José Mourinho. In this exclusive interview, we’ll discover what sets him apart as a serial winner and why he shares Audi’s Dare to be Different mindset.

Audi Q8: Fuel consumption, combined*: 8.9–6.9 l/100kmCO₂ emissions, combined*: 204–182 g/km
Audi Q8: Fuel consumption, combined*: 8.9–6.9 l/100kmCO₂ emissions, combined*: 204–182 g/km
Hosted by TV presenter Mark Pougatch, we’ll explore the importance of working together to achieve maximum results, discuss how new technology is revolutionising methods on the training field and uncover how his unique approach to management has made him one of the most decorated coaches of all-time.
Audi is constantly driving on the highway to perfection, and like José Mourinho, believe that teamwork, good leadership and innovation are at the heart of every success and achievement.