Audi Digital Summer Tour

Last year, the Audi Summer Tour took place in the USA, but this summer’s tour could not go ahead as planned because of the global pandemic. We needed to offer fans an alternative. So we put our heads together and, along with FC Bayern Munich, came up with a new initiative: The Audi Digital Summer Tour.

Digital events and more

From 25 July until 2 August 2020 fans from around the world will have the opportunity to experience the preparation phase for the 20/21 season in real time. This will reinforce the sense of togetherness of the FC Bayern family and bring to life the players’ daily routines. FC Bayern Munich will hold digital autograph sessions with players and stage virtual fan challenges; supporters can also look forward to interactions with international sporting greats – and, of course, there will be some football played too!

Challenging times require very special measures. No football club has ever had such an innovative and unique format before. We are proud to be a partner and to create fascinating and unique experiences for fans all over the world.

Hildegard Wortmann

Audi X FC Bayern

Audi X FC Bayern

The partnership between Audi and FC Bayern has lasted for 17 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class.

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