Auto China 2020: What Audi is presenting at the auto show

Audi is showcasing a stunning line-up of 1 world premiere, 1 Asia Premiere, and 5 China debuts at Auto China 2020, highlighting its strong brand power and “In China, For China” commitment.

10/15/2020 Reading Time: 3 min

Overview of the models presented at the Audi China 2020

World premiere:

1

Audi Q5L Sportback

Asia Premiere:

1

Q4 e-tron concept

China debuts:

5

Audi e-tron, Audi e-tron Sportback, Audi RS Q8, R8 Coupé and RS5 Sportback

Audi Q5L Sportback & Q5 Sportback

Benchmark in terms of design, prestige, and versatility

The Audi Q5L Sportback, designed specifically for Chinese consumers, is making its global debut at the auto show. Marking a new milestone for Audi, the standard version Q5 Sportback is also making its world premiere globally on the same day – the first time ever that Audi is unveiling the standard and long wheelbase versions at the same time – further proof of the brand’s strong commitment to the Chinese market. The Audi Q5 Sportback and Q5L Sportback sets a new benchmark in terms of design, prestige, and versatility in its segment. 

Roadmap E in China

Audi Q4 e-tron concept – first electric Audi model developed on the MEB platform

The Q4 e-tron concept, Audi’s next milestone in its electrification roadmap, is making its Asia debut at the auto show. The car is the first electric Audi model developed on the MEB platform. With local partner FAW, Audi will locally produce the Q4 e-tron in China soon.

“As a pioneer for future technologies, China is setting the pace in many key areas.”

Markus Duesmann, Chairman of the Board of Management and Board of Management Member for Technical Development and Product Lines at AUDI AG

“As a pioneer for future technologies, China is setting the pace in many key areas. The market is of vital importance for us and I consider it a top priority. I am convinced that both the Q4 e-tron concept and the Q5L Sportback will definitely delight our customers in China,” says Markus Duesmann, Chairman of the Board of Management and Board of Management Member for Technical Development and Product Lines at AUDI AG.

Audi is transforming into a provider of electric mobility. As an important step of our Roadmap E in China, the locally produced Audi e-tron meet Chinese customers for the first time during the auto show. Production of the car will officially start in Changchun in October. The Audi e-tron Sportback, which made its global debut in November in the US last year, is shown to Chinese customers for the first time.

Under Audi’s Roadmap E, it will put more than 30 electrified models on the market globally by 2025, and they will account for a 40 percent share of sales.

In China, For China

“Audi’s comprehensive product line-up here at Auto China 2020 underscores our super-charged brand power.”

Werner Eichhorn, Audi China President

“Audi’s comprehensive product line-up here at Auto China 2020 underscores our super-charged brand power. Together with our local partner FAW, we will drive forward our “In China, For China” strategy with fascinating products and services that exceed the expectations of our Chinese customers,” said Audi China President Werner Eichhorn. “Audi and the FAW Group have the strongest partnership in China’s automotive industry, and hand-in-hand we will build another golden decade for Audi in China.”

As part of Audi ’s plan for its next Golden Decade of growth in China, it will locally produce 12 models with FAW-VW by 2022. Highlighting its commitment to sustainable development, Audi will offer six more electrified models in China by the end of 2021.

At home in the markets

Talking Business 03/19/2020

At home in the markets

China’s high-income middle class is growing and thriving – and with it the premium car market. Audi aims to benefit from this trend. The key to success: learning from the customer.

Read more

Performance line

Performance is an attitude. Audi is also showcasing an attractive performance car line-up at the Beijing auto show. The Audi RS Q8, R8 Coupé and RS5 Sportback will make their China debut during the auto show – definitely another highlight of Audi at Auto China 2020.   

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