Audi and Microsoft discuss the new role of IT

Audi and Microsoft discuss the new role of IT

Audi CIO Frank Loydl discusses the new role of IT as strategy-driver with Sabine Bendiek, Managing Director of Microsoft Germany.

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Digitalization

Digitization offers great opportunities for Audi: Vehicles can be personalized and made safer, the driving public protected and the flow of traffic made more efficient. We aim to systematically digitize our processes and use digital services to open up new business models and sales potential — in retail, in the vehicle and for mobility offers beyond the vehicle.

Urban Life

Urban Life

Urban Life

More and more people live in cities worldwide. As urbanization increases, urban infrastructure is reaching its capacity limits — this development is influencing the mobility of the future.

Digital Services

Models & Technology

Digital Services

The car of tomorrow can do more than just drive – it is part of the digital world. Audi is continuously expanding its connect services in all models.

Strategy

Company

Strategy

The automotive industry is experiencing radical upheaval. The Audi Group is likewise in the process of redefining itself for the future and playing an instrumental role in shaping the transformation as we head into a new age of mobility.

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Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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