From A to Q: the tech experience for all customer segments

Mobility at Audi is becoming multifaceted: One-third of the company’s vehicles will be electric in 2025, and two-thirds will still be powered by internal combustion engines. To remain financially strong, Audi will continue to rely in coming years on models equipped with continuously refined conventional drive systems.

These cars will delight Audi customers with state-of-the-art technologies. Innovations that are initially introduced in higher segments gradually work their way down to other models as well. As a result, all Audi customers can enjoy premium standards and experience technical expertise in models from very different price segments.

Whether you are driving in the town or long distances, assistance systems support the driver and increase convenience. One example of technology transfer from the full-size class is adaptive cruise control. It brings the car to a halt in stop-and-go traffic and then automatically starts it again. The system is optionally available not only in the Q8, but in the A1 as well. During test drives, the lane departure warning system and the pre sense front system in both models can provide support in traffic – and are fitted as standard. Another feature of the Q8 is the optional narrowed road assist, which provides longitudinal and lateral guidance when a vehicle drives through construction sites on the freeway.

Brilliantly sharp, high-contrast and glare-free, the display presents all its functions and services in a vivid graphic, from the detailed effects of the assistance systems to images from the reversing camera and dynamic vehicle animations. If you switch to the infotainment mode, you gain plenty of space in a central window for a navigation map or audio, radio and telephone lists. And not to be forgotten: The A1 also comes with a digital cockpit as standard equipment.

• Audi is creating a new premium experience - in the product as well as in its digital ecosystem myAudi. In this way, young customers develop enthusiasm for the brand and a relationship with it at an early stage.
• Audi continues its model offensive: Following the presentation of the new full-size class in 2018 with models such as the A6, A7 Sportback and Q8 as well as the Audi e-tron, the first volume-built model with fully electric drive, the electrified portfolio will be expanded in 2019. The company therefore presented four new plug-in hybrid models at the first “all-electric press conference” at the Geneva Motor Show: Q5 TFSIe, A6 L TFSIe, A7 Sportback TFSIe and the A8 L TFSIe.
• In 2025, around every third Audi will be sold with an electric motor or plug-in hybrid drive. The remaining two-thirds will continue to be defined by optimized internal combustion models that will safeguard the company’s financial base. The entire range of models is required here – from the lower to the upper price segments.
• By the end of 2023, Audi will have invested about 14 billion euros in digital, electric and autonomous mobility. At the same time, the Audi Group wants to achieve a long-term, strategic operating return on sales of 9 to 11 percent. Using measures such as process optimization and tapping synergies in the Volkswagen Group as part of the Audi Transformation Plan, the company will free up around 15 billion euros for future-oriented investments over the next five years.