It’s a Tuesday morning in the year 2025. The world has a population of about eight billion people. They work, look after their families and have quite normal lives. But what is regarded as normal in 2025?
A quite normal Tuesday: people’s way of life in the year 2025
Anyone who would like to have a glimpse of the future should first have a good look at the present. And listen. Because fundamental developments usually announce themselves quietly, but assertively. We are already influencing today what a quite normal Tuesday in the year 2025 will look like: for example, with the approval of same-sex marriage or our commitment to a united Europe. Ultimately, even gaming trends can have the potential to influence our future way of life. Especially when they spread like wildfire and fascinate players all over the world.
Trend researchers observe these signals very closely. They collate numbers and data and combine them with observations and arguments of experts and trend receivers – people with a highly developed feeling and sensitivity for change. On this basis, possible scenarios are developed for our future way of life. With texts, pictures and stories, the trend researchers attempt to answer the question of what will move people in the next decade – and beyond.
Fluid working environment
Buying behavior and values
Well-being and leisure time
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