Design

Design

"At Audi the design always expresses Vorsprung durch Technik. To me, a progressive solution is one in which I can harmonize form and function within the design."

"At Audi the design always expresses Vorsprung durch Technik. To me, a progressive solution is one in which I can harmonize form and function within the design."

Marc Lichte - Head of Design, AUDI AG

Why does the Audi logo have four rings?

History04/06/2020

Why does the Audi logo have four rings?

The four rings are the Audi trademark. We explain how the logo came to be, what it means, and how it continues to develop, even today.
The new sustainable Audi A3 seat covers

Design02/25/2020

The new sustainable Audi A3 seat covers

In the new A3, Audi is presenting seat covers made of recycled PET bottles for the first time. Read more to find out how the sustainable products are produced.
Spies in Disguise: a futuristic animated car hits the streets

Design12/19/2019

Spies in Disguise: a futuristic animated car hits the streets

The Audi RSQ e-tron plays an important role in the new animated film. Discover how the virtual car was developed.
Digital Audi Matrix LED headlights: one million pixels dancing in step

E-Mobility11/21/2019

Digital Audi Matrix LED headlights: one million pixels dancing in step

The world premiere of the Audi e-tron Sportback in 2019 was also the debut of the digital Matrix LED headlights. They help the driver and communicate with others on the road.

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km
Audi lighting – the evolution

History11/08/2019

Audi lighting – the evolution

How did the use of electric light develop? From the first electrically lit world’s fair in 1878 to the Audi e-tron Sportback concept that uses lighting to communicate with its environment.
3D CAD: Computer-aided design for the A1 Sportback

Design09/23/2019

3D CAD: Computer-aided design for the A1 Sportback

3D-Design: In the Audi Designcenter binary code meets human instinct. What happens when the power of 4,300 laptops is combined with human craftsmanship?
4 radical Audi concept cars for very unique situations

Concept Cars09/10/2019

4 radical Audi concept cars for very unique situations

At IAA 2019, Audi is presenting all four concept cars for the first time: Long distance, vibrant city, race track or off-road – you get to decide!
The Audi AI:TRAIL — Audi concept car 2019 and the great outdoors rolled into one

Concept Cars09/10/2019

The Audi AI:TRAIL — Audi concept car 2019 and the great outdoors rolled into one

In the concept car Audi AI:TRAIL, Audi focused on futuristic design, autonomous driving, electric mobility — and close ties to nature.
Audi Q8
Audi Q8

Production Models

Audi Q8

The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV. The new face of the Q family.

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Fuel consumption combined*: 9.1–6.5 l/100kmCO₂-emissions combined*: 208–172 g/km

Fuel consumption combined*: 9.1–6.5 l/100kmCO₂-emissions combined*: 208–172 g/km

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Audi is creating 4,500 e-car charging points

E-Mobility04/07/2020

Audi is creating 4,500 e-car charging points

Audi is installing charging points for electric cars and plug-in hybrids at its German plants, with one in ten parking spaces at the sites due to be electrified by 2022.
Why does the Audi logo have four rings?

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Why does the Audi logo have four rings?

The four rings are the Audi trademark. We explain how the logo came to be, what it means, and how it continues to develop, even today.
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One thing is clear to Audi: The future belongs to electric mobility. The critical thing now is to offer the right models at the right time in key markets. And still remain profitable in the process.
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Three surfing legends and a photographer travel by Audi e-tron to the set: Kelly Slater’s Surf Ranch in California, over a hundred miles from the Pacific.
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40 years of Audi quattro: the racing legends Stig Blomqvist and Mattias Ekström tell the story, from the original quattro drive to the new Audi e-tron S. Read more about the evolution of the 4-wheel drive.
The new sustainable Audi A3 seat covers

Design02/25/2020

The new sustainable Audi A3 seat covers

In the new A3, Audi is presenting seat covers made of recycled PET bottles for the first time. Read more to find out how the sustainable products are produced.
Spies in Disguise: a futuristic animated car hits the streets

Design12/19/2019

Spies in Disguise: a futuristic animated car hits the streets

The Audi RSQ e-tron plays an important role in the new animated film. Discover how the virtual car was developed.
Audi Environmental Foundation: sustainable action against the sea of plastic

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What can society and companies do for the environment? That is the question that the Audi Environmental Foundation is tackling. Since 2009, they have supported projects that advance the cause of environmental protection.
Audi collection | audi.com
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Inspiration & Lifestyle

Audi collection | audi.com

Exclusive selection of high-quality lifestyle products for every occasion: discover fashion and accessories for women, men and children with the Audi collection.

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    * The specified fuel consumption and emission data have been determind according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. Therefore, the usage of CO2 emission values measured according to WLTP for vehicle taxation from 1st September 2018 on can cause changes in this regards as well. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp.
     

    We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering.

    They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

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