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Marc Lichte - Head of Design, AUDI AG
Virtual cockpit, MMI, or head-up display: How the Audi control concepts have developed from 1970 to today.
Three billion tons: that is the mass of high-quality materials disposed of as waste each year in the European Union. Prof. Dr. Michael Braungart and Barbara Krömeke about the role of sustainability in automotive design.
How will we be operating cars ten years from now? With gestures, voice control, via holograms or with our eyes? Innovation development specialist Michael Herter and interface designer André Georgi are shaping the future.
The MMI touch response operating system in the new Audi A6 uses sensory stimuli to optimize human-machine interactions. Haptic, acoustic and visual responses on the two central touchscreens take operation to a whole new level.
The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV.
Fuel consumption combined *: 9.1-8.9 l/100kmCO₂-emissions combined *: 207-202 g/km
Participations & Service07/08/2019
The Audi subsidiary Audi Business Innovation GmbH is redesigning the mobility of the future. Read here about the agile methods the team uses.
Even before the world premiere of Spider-Man: Far From Home, Sony Pictures Entertainment and Audi present the video clip The Science Fair - including Spider-Man and the Audi e-tron GT concept.
What’s the range of an electric car? During the development of the Audi e-tron, a special focus was put on the aerodynamics. Learn here why every thousandth of aerodynamic drag counts.
Power consumption combined *: 24.6-23.7 kWh/100km (NEFZ); 26.4-22.9 kWh/100km (WLTP)CO₂-emissions combined *: 0 g/km
Introducing Audi and Italdesign’s Pop.Up Next – the self-driving, self-flying, fully autonomous, electric-powered Flying Taxi concept. Angus Frazer ponders how it could impact urban life in the future.
25 years ago, the first Audi A4 took to the streets and quickly became a best-seller. Read here how this model became a cult car and freed Audi from its outdated image.
The car as a “third living room”: Based on this promise, Audi presented the showcar Audi AI:ME at Auto Shanghai 2019. Audi designer James Nissen explains how this was implemented and why real plants play an important part in the car's interior.
How can the automotive industry get back into the fast lane? Audi CEO Bram Schot in conversation with Reto Ringger, a value-driven asset manager.
Inspiration & Lifestyle
Exclusive selection of high-quality lifestyle products for every occasion: discover fashion and accessories for women, men and children with the Audi collection.
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