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Marc Lichte - Head of Design, AUDI AG
3D-Design: In the Audi Designcenter binary code meets human instinct. What happens when the power of 4,300 laptops is combined with human craftsmanship?
Virtual cockpit, MMI, or head-up display: How the Audi control concepts have developed from 1970 to today.
Three billion tons: that is the mass of high-quality materials disposed of as waste each year in the European Union. Prof. Dr. Michael Braungart and Barbara Krömeke about the role of sustainability in automotive design.
How will we be operating cars ten years from now? With gestures, voice control, via holograms or with our eyes? Innovation development specialist Michael Herter and interface designer André Georgi are shaping the future.
The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV. The new face of the Q family.
Fuel consumption combined*: 9.1–8.8 l/100kmCO₂-emissions combined*: 208–202 g/km
Mobility & Trends09/11/2019
Electric off-roading and HP: Audi presents the electric Audi AI:TRAIL concept car as well as the Audi RS7 Sportback along with many new innovations.
At IAA 2019, Audi is presenting all four concept cars for the first time: Long distance, vibrant city, race track or off-road – you get to decide!
In the concept car Audi AI:TRAIL, Audi focused on futuristic design, autonomous driving, electric mobility — and close ties to nature.
Ten countries in 24 hours — the Audi e-tron drove from Amsterdam to Slovenia. An e-tron expert explains why there’s no need to fear running out of power in an electric car in Europe.
Participations & Service07/08/2019
The Audi subsidiary Audi Business Innovation GmbH is redesigning the mobility of the future. Read here about the agile methods the team uses.
Even before the world premiere of Spider-Man: Far From Home, Sony Pictures Entertainment and Audi present the video clip The Science Fair - including Spider-Man and the Audi e-tron GT concept.
What’s the range of an electric car? During the development of the Audi e-tron, a special focus was put on the aerodynamics. Learn here why every thousandth of aerodynamic drag counts.
Inspiration & Lifestyle
Exclusive selection of high-quality lifestyle products for every occasion: discover fashion and accessories for women, men and children with the Audi collection.
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