Design

Design

"At Audi the design always expresses Vorsprung durch Technik. To me, a progressive solution is one in which I can harmonize form and function within the design."

"At Audi the design always expresses Vorsprung durch Technik. To me, a progressive solution is one in which I can harmonize form and function within the design."

Marc Lichte - Head of Design, AUDI AG

Car design at Audi: Boundless creativity

Design07/15/2021

Car design at Audi: Boundless creativity

Creative car design is very important at Audi for future car models. Car designers develop design bestsellers and concept cars at three locations worldwide.
Audi at Design Shanghai: Car design from both worlds

Mobility & Trends11/30/2020

Audi at Design Shanghai: Car design from both worlds

Car design of the future: Audi presented its new design philosophy at Design Shanghai. The star of the fair was the concept SUV Audi Q4 e-tron concept. Read more in the interview.
An addition to our future electric cars: Meet the latest Audi concept car

Concept Cars07/07/2020

An addition to our future electric cars: Meet the latest Audi concept car

What will future electric cars look like? The Audi Q4 Sportback e-tron concept answers this question. Witness the future of e-mobility during its world premiere.
Why does the Audi logo have four rings?

History04/06/2020

Why does the Audi logo have four rings?

The four rings are the Audi trademark. We explain how the logo came to be, what it means, and how it continues to develop, even today.
The new sustainable Audi A3 seat covers

Design02/25/2020

The new sustainable Audi A3 seat covers

In the new A3, Audi is presenting seat covers made of recycled PET bottles for the first time. Read more to find out how the sustainable products are produced.
Digital Audi Matrix LED headlights: one million pixels dancing in step

E-Mobility11/21/2019

Digital Audi Matrix LED headlights: one million pixels dancing in step

The world premiere of the Audi e-tron Sportback in 2019 was also the debut of the digital Matrix LED headlights. They help the driver and communicate with others on the road.

Audi e-tron Sportback: Power consumption, combined*: 24–20.9 kWh/100km (NEDC); 25.9–21.1 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Audi e-tron Sportback: Power consumption, combined*: 24–20.9 kWh/100km (NEDC); 25.9–21.1 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km
Audi lighting – the evolution

History11/08/2019

Audi lighting – the evolution

How did the use of electric light develop? From the first electrically lit world’s fair in 1878 to the Audi e-tron Sportback concept that uses lighting to communicate with its environment.
4 radical Audi concept cars for very unique situations

Concept Cars09/10/2019

4 radical Audi concept cars for very unique situations

At IAA 2019, Audi is presenting all four concept cars for the first time: Long distance, vibrant city, race track or off-road – you get to decide!
Audi Q8
Audi Q8

Production Models

Audi Q8

The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV. The new face of the Q product line.

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Audi Q8: Fuel consumption, combined*: 8.9–6.9 l/100kmCO₂ emissions, combined*: 204–182 g/km

Audi Q8: Fuel consumption, combined*: 8.9–6.9 l/100kmCO₂ emissions, combined*: 204–182 g/km

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Locally emission-free, efficient and suitable for everyday use – hybrid vehicles are becoming increasingly important for the automotive industry and the transformation of mobility.
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E-Mobility07/30/2021

The car as an entertainment platform

Audi is using virtual reality (VR) to travel back in time through the history of the Salzburg Festival. Guests will be able to visually and acoustically experience Salzburg since Mozart’s childhood in an Audi e-tron. In this context, VR technology from holoride will whisk them away into three-dimensional worlds.

Audi e-tron: Power consumption, combined*: 24.3–21.4 kWh/100km (NEDC); 26.1–21.7 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Audi e-tron: Power consumption, combined*: 24.3–21.4 kWh/100km (NEDC); 26.1–21.7 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km
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Car design at Audi: Boundless creativity

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50 years of Vorsprung durch Technik

We spoke to three former players from the Bavarian championship record holders about their careers, the supporters and how ‘Technik’ applies to football.
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Progress starts with intuition

Making the right decisions at the crucial moments is an art. Intuition the associated craft. Intuitively right – for Audi this is not only the Audi Q4 e-tron, but also our partnership with FC Bayern Munich.
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Audi Q4 e-tron: Aesthetic and Spacious with Premium Technology

The Q4 e-tron and the Q4 Sportback e-tron offer pure electric driving fun – and an interior at the luxury-class level. Among other things, that means a completely new augmented reality head-up display and four individually adjustable light signatures.
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Allianz Arena x Audi e-tron GT

Why did we use Bayern Munich’s Allianz Arena as the venue for the first official unveiling of the Audi e-tron GT? Metaphorically speaking, because great events are often foreshadowed.
Focus on: the Audi e-tron Triple 2020

Home of Football04/01/2021

Focus on: the Audi e-tron Triple 2020

Automotive photographer, Frederic Schlosser, has artfully showcased the specially designed Audi in Bayern’s home stadium, the Allianz Arena. In this interview, he tells us exactly how the shoot took place.
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    * The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. Therefore, the usage of CO2 emission values measured according to WLTP for vehicle taxation from 1st September 2018 on can cause changes in this regards as well. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp.

    We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tire formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

    Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.