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Marc Lichte - Head of Design, AUDI AG
The four rings are the Audi trademark. We explain how the logo came to be, what it means, and how it continues to develop, even today.
In the new A3, Audi is presenting seat covers made of recycled PET bottles for the first time. Read more to find out how the sustainable products are produced.
The Audi RSQ e-tron plays an important role in the new animated film. Discover how the virtual car was developed.
The world premiere of the Audi e-tron Sportback in 2019 was also the debut of the digital Matrix LED headlights. They help the driver and communicate with others on the road.
Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km
How did the use of electric light develop? From the first electrically lit world’s fair in 1878 to the Audi e-tron Sportback concept that uses lighting to communicate with its environment.
3D-Design: In the Audi Designcenter binary code meets human instinct. What happens when the power of 4,300 laptops is combined with human craftsmanship?
At IAA 2019, Audi is presenting all four concept cars for the first time: Long distance, vibrant city, race track or off-road – you get to decide!
In the concept car Audi AI:TRAIL, Audi focused on futuristic design, autonomous driving, electric mobility — and close ties to nature.
The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV. The new face of the Q family.
Fuel consumption combined*: 9.1–6.5 l/100kmCO₂-emissions combined*: 208–172 g/km
Audi is installing charging points for electric cars and plug-in hybrids at its German plants, with one in ten parking spaces at the sites due to be electrified by 2022.
One thing is clear to Audi: The future belongs to electric mobility. The critical thing now is to offer the right models at the right time in key markets. And still remain profitable in the process.
Three surfing legends and a photographer travel by Audi e-tron to the set: Kelly Slater’s Surf Ranch in California, over a hundred miles from the Pacific.
40 years of Audi quattro: the racing legends Stig Blomqvist and Mattias Ekström tell the story, from the original quattro drive to the new Audi e-tron S. Read more about the evolution of the 4-wheel drive.
What can society and companies do for the environment? That is the question that the Audi Environmental Foundation is tackling. Since 2009, they have supported projects that advance the cause of environmental protection.
Inspiration & Lifestyle
Exclusive selection of high-quality lifestyle products for every occasion: discover fashion and accessories for women, men and children with the Audi collection.
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