Audi in your Region:
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Marc Lichte - Head of Design, AUDI AG
Virtual cockpit, MMI, or head-up display: How the Audi control concepts have developed from 1970 to today.
Three billion tons: that is the mass of high-quality materials disposed of as waste each year in the European Union. Prof. Dr. Michael Braungart and Barbara Krömeke about the role of sustainability in automotive design.
How will we be operating cars ten years from now? With gestures, voice control, via holograms or with our eyes? Innovation development specialist Michael Herter and interface designer André Georgi are shaping the future.
The MMI touch response operating system in the new Audi A6 uses sensory stimuli to optimize human-machine interactions. Haptic, acoustic and visual responses on the two central touchscreens take operation to a whole new level.
The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV.
Fuel consumption combined *: 9.1-6.4 l/100kmCO₂-emissions combined *: 207-169 g/km
Introducing Audi and Italdesign’s Pop.Up Next – the self-driving, self-flying, fully autonomous, electric-powered Flying Taxi concept. Angus Frazer ponders how it could impact urban life in the future.
25 years ago, the first Audi A4 took to the streets and quickly became a best-seller. Read here how this model became a cult car and freed Audi from its outdated image.
How will future cars look? What will they be capable of? James Nissen, an interior designer at Audi, gives us fascinating insights into the inner world of the Audi AI:ME.
How can the automotive industry get back into the fast lane? Audi CEO Bram Schot in conversation with Reto Ringger, a value-driven asset manager.
Fuel consumption combined *: 26.2-22.6 kWh/100kmCO₂-emissions combined *: 0 g/km
Electric cars are breaking down established structures. For the automotive industry, what will really count in the future is optimal networking and the right partners.
How are autonomous cars, ride sharing and intelligent traffic management changing our daily lives? Audi is testing this in cities around the world – including Wuxi and Ingolstadt.
A look at a future in which car manufacturers have reinvented themselves through digital business models. As mobility providers.
Inspiration & Lifestyle
Exclusive selection of high-quality lifestyle products for every occasion: discover fashion and accessories for women, men and children with the Audi collection.
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