Full-size class design
Nothing brings out similarities and differences quite like a family photo. While one oozes confidence and another flexes muscles, a third impresses with elegant looks. All three – the new A8, A7 Sportback and A6 – have undergone changes and their characters have now been brought more sharply into focus than ever before. And yet their shared DNA is unmistakable.
The design team - a family business
Just as the new full-size class cars make up a family, so do their designers. In both cases, the members could not be more different. Whether in looks, personality, perspective or source of inspiration – a wealth of different facets are combined. But as with shared DNA, they are all linked by the same goal: creating a custom-made suit that shows character, brings technology to life and truly adds currency to the Audi brand.
In 2014, the designers were tasked with developing a new design language – one that was bolder, more consistent and more nuanced. Challenge accepted! In 2017, the A8 heralded the launch of a new brand image. The dynamic proportions of the four-door A7 Sportback capture the essence of this new formal language. With its sporty, high-tech character, the A6 also delivers on the promise made by the Audi prologue. The success of this new departure was only possible because everyone pulled together.