The future begins today: with our visions, decisions and investments. At Audi, we are constantly searching for solutions that move people. First of all, that means understanding what’s important to them: today and tomorrow. At Audi, a team of trend and innovation researchers closely examine the present in order to sketch a path into the future. At locations in Europe, China and the United States, they investigate the drivers of social change and inquire about the implications for the Audi brand.