The new Audi A8

Forget the car - Audi is more

The new Audi A8 epitomizes Vorsprung durch Technik. The top-of-the-range sedan captivates with a light, dynamic feel both in its design and its ride properties. It’s a brilliant symbiosis of sportiness and comfort.

Bernd Zerelles (copy) & Holger Wild (photos)

Sporty Prestige

Beside the optional Suzuka Gray metalic varnish and the alloy wheels the Audi exclusive customization program also offers five unique wood inlays and nine different leather colors for the new Audi A8.

Audi A8 customers can choose from twelve different exterior colors. Three of them are completely new to Audi: Terra Gray, Vesuvius Gray and Seville Red.


The new Audi A8 points to the future. It not only ushers in a new design era on the exterior but also offers intuitive controls with haptic feedback on the inside.

All of the new Audi A8’s engine versions are fitted as standard with quattro permanent all-wheel drive—for supreme driving ­enjoyment in any weather on any surface.


The luminous intensity of the laser spot in the optional HD Matrix LED headlights with Audi laser light is ten times brighter than on conventional headlights. This means the laser spot combines maximum luminous power with excellent energy efficiency.


Dynamism, prestige, quality—the flagship Audi A8 stands out among top-of-the-range sedans for its strong personality. High levels of customization create space for a unique driving experience with feel-good factor. As a technological showcase, the Audi A8 is seamlessly connected with its surroundings.

7HD is the Audi internal order code of the new extended leather package boasting not just leather-covered instrument panel top side, center console and airbag cover, but also leather-covered door armrests.


A significantly more spacious feel coupled with highly dynamic quattro handling deliver ­outstanding premium-class comfort.