Innovative light-based communication features bring this Audi concept car to life. The Audi e-tron Sportback concept projects light signals onto the ground – transforming the road into a stage and increasing safety.
Nowadays, you simply have to spend a few minutes at any road crossing to spot scenes like the following: a woman pushing a pushchair over a zebra crossing while typing on her smartphone and ignoring the traffic lights, which turned red ages ago. A few metres further along, a man speaking on his phone runs across the road to catch his tram without looking. Two cars manage to brake just in time. Such behaviour is increasingly common among pedestrians. There are still no precise figures, but experts believe that digital distractions contribute to many accidents.
“In future, the interplay of digitisation and connectivity will be even more crucial for light design. It will become a kind of visual language. It’s important to give this new language expression in design too. The future of autonomous driving in particular is opening up a large new field of activity in this area. Light will come to play an even bigger part in communication.”
This isn’t the only way that the new electric concept car uses light to communicate with other road users and potentially increase safety. The braking signals have also been enhanced. If the driver steps hard on the brakes – for example in order to avoid hitting a pedestrian who is looking at their smartphone – the car is surrounded by a pulsating red graphic that is also projected onto the ground, transforming the road around the car into a stage. Especially helpful for nearby motorcycle riders and cyclists. These innovative Audi light signals are made possible through the use of high-resolution Matrix Laser projectors.