The Audi Motherboard

At this year’s Design Miami/ Audi will present the new Audi A8 with the origin of its nature as a R&D high technology project. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive.

With „Audi Motherboard“ Audi engineers are giving Design Miami/ visitors an intimate insight into the core of Audi’s research and development facility. A mock-up for the testing of the electric and electronic components from the various stages in the development process of the new Audi A8 will be displayed. Control units are fixed on a huge board to test and approve the interaction of all electric and electronic functions of the vehicle before it goes into production. The exhibit impressively illustrates the complexity of the interaction and the massive data volume exchanged in the vehicle. The Audi A8 is also the first production automobile in the world to have been developed for conditional automated driving.

About the Venue

Design Miami/ is more than a marketplace for design, where the world’s top galleries gather to present museum-quality exhibitions of twentieth and twenty-first century furniture, lighting and objets d’art.
Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce. Occurring alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami/ has become the premier venue for collecting, exhibiting, discussing and creating collectible design.

Audi is the exclusive Automotive Sponsor of Design Miami/ and has commissioned installations by international designers and architects including Moritz Waldemeyer, Bjarke Ingels, Kram/ Weisshaar, Konstantin Grcic and LEGO® thus underlining the brand’s commitment to fostering design culture.