A history of clarity
Clarity in design, clarity in thought
Clarity is a tradition at Audi – it remains both a guiding principle and an aspiration. It has shaped the history of the company. A closer look.
“We want to shape a brand capable of inspiring desire and creating cultural impact
Massimo Frascella, Chief Creative Officer
Tradition full of inspiration
The Grand Prix legends Type C and Type D – the mindset: reduction, the result: performance.
The Audi Avus quattro pays tribute to the iconic Auto Union Silver Arrows.
The Audi TT introduces a new clarity to automotive design.
Innovative, elegant forms make new records possible.
Clarity in thought creates clarity in performance.
Innovative, elegant forms make new records possible.
Clarity in thought creates clarity in performance.
Timeless lines, uncompromising aerodynamics – pure inspiration.
Iconic design is a tradition at Audi.
Timeless lines, uncompromising aerodynamics – pure inspiration.
Iconic design is a tradition at Audi.