ASMR video of the new Audi R8 Coupé V10 GT RWD*

Acoustic close-ups of the Audi R8 GT

10/10/2022 Reading Time: 4 min

Audi R8 Coupé V10 RWS: Fuel consumption (combined*) in l/100 km: 12.4CO₂ emissions (combined*) in g/km: 283
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Audi R8 Coupé V10 RWS: Fuel consumption (combined*) in l/100 km: 12.4CO₂ emissions (combined*) in g/km: 283
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

Audi A1 citycarver auf Brücke

The driver door closing, fingertips slowly stroking the passenger seat, leaving behind a soft grazing noise. A whir accompanies the activation of the parking brake. In an ASMR video on the new Audi R8 GT*, these small sounds come to life in “close-ups”.

 

ASMR videos trigger positive emotions

ASMR stands for autonomous sensory meridian response. Meridians in humans are associated with organs, bodily functions and the psyche. Sounds and their associated images can stimulate these pathways and trigger positive physical reactions and pleasant feelings. The most well-known of them are a tingling scalp and a positive feeling often described as a “shiver of delight”. What exactly is happening in the body has not yet been fully researched. It’s assumed that the parts of the brain that process rewards and emotional excitement are being stimulated through neurotransmitters.

 

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

**Kraftstoffverbrauch (kombiniert*) in l/100 km: 15,0–14,9; CO₂-Emissionen (kombiniert*) in g/km: 341–339. Angaben zu den Kraftstoff-/Stromverbräuchen und CO₂-Emissionen bei Spannbreiten in Abhängigkeit von der gewählten Ausstattung des Fahrzeugs. Für das Fahrzeug liegen nur Verbrauchs- und Emissionswerte nach WLTP und nicht nach NEFZ vor.

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

ASMR brings quality to life in a new dimension

In ASMR videos, the emotions associated with a sports car can be fully conveyed – well beyond the typical engine sounds. In combination with detailed images, a material’s quality can become a kind of acoustic close-up. Example sequences from the new video include clicking a button in the cockpit and stroking a surface with a hand – all shot with calm, slow, close-up camera motions and macro shots. Philip Hollerbach produces videos for the Audi Communications department: “Especially for a supercar like the Audi R8 GT*, the ASMR style is perfectly suited to bring the value of the materials to life in unknown dimensions – and above all, very emotionally.”

Audi A1 citycarver: Fuel consumption (combined*) in l/100 km: 5.2–4.9CO₂ emissions (combined*) in g/km: 119–112
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

ASMR: A major trend online

Finger streichen langsam über lackierte Oberfläche

ASMR: A major trend online

The first intentional ASMR videos were created around 12 years ago. Today, “ASMR” is one of the most commonly searched terms on YouTube.


“ASMR creates an intimate ambiance that conveys safety and security. We play with this concept of intimacy and proximity that underlies ASMR, and through the dramatic composition of our video, we generate a certain degree of excitement that’s experienced physically, which is typical of ASMR,” said the art director Sara Khosrawi, who supported the Audi R8 GT* video experience as an ASMR expert. In addition to its ASMR style, the video was produced in spatial 8D sound that can only be fully heard with headphones. This creates the feeling that the sound is coming from all sides. “It’s as if the sound is fully enveloping you,” Hollerbach said.

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Finger streichen langsam über lackierte Oberfläche

It’s as if the sound is fully enveloping you”

Philip Hollerbach, film producer for Audi Communications

“ASMR videos are a new form of audiovisual product communication”

ASMR videos generate positive emotional experiences. In the video on the new Audi R8 GT*, detailed images of things like buttons are combined with acoustic close-ups in a way that creates an entirely new dimension of audiovisual product communications. This allows for even smaller sounds – beyond the typical engine sounds – to emotionally convey the sportiness and material quality of the R8 GT*.

 

**Kraftstoffverbrauch (kombiniert*) in l/100 km: 15,0–14,9; CO₂-Emissionen (kombiniert*) in g/km: 341–339. Angaben zu den Kraftstoff-/Stromverbräuchen und CO₂-Emissionen bei Spannbreiten in Abhängigkeit von der gewählten Ausstattung des Fahrzeugs. Für das Fahrzeug liegen nur Verbrauchs- und Emissionswerte nach WLTP und nicht nach NEFZ vor.

*Fuel consumption (combined*) in l/100 km: 15,0–14,9; CO₂ emissions (combined*) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

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