Bird's-eye view of an Audi

The vehicle referred to is a concept car that is not available in series production.

Design

Audi design philosophy is based on four principles: clear, technical, intelligent and emotional. Focusing its design on the essential, the brand stands for a reduced and timeless aesthetic. This approach extends to every aspect of the car – and beyond.
Front view of the new Audi Concept C.

The vehicle referred to is a concept car that is not available in series production.

Strive for clarity

For Audi, clarity is more than a design philosophy. It shapes every decision within the company. A closer look.

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Harris Dickinson walks past the Audi Concept C. The car is seen from the front.

Clarity is a way of life

British actor and director Harris Dickinson embodies the belief that imagination and risk-taking fuel growth — making him the face of the “Strive for Clarity” campaign.

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The vehicle referred to is a concept car that is not available in series production.

Animation eines funkelnden Rings in dessen Mitte die Worte ‚The Radical Next‘ stehen.

The Radical Next

At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion. These principles are the four fundamental pillars of Audi new design philosophy.

Side view of a fully clad, historic Audi racing car against a dark background. Streamlines are indicated above the vehicle.

A history of clarity

Clarity is a tradition at Audi – it remains both a guiding principle and an aspiration. It has shaped the history of the company. A closer look.

A man puts both hands on his chin and smiles at the camera.

Audi design philosophy

Interview with Massimo Frascella, Chief Creative Officer, about the Audi design philosophy.

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Notice: All consumption and emission values are based on the characteristics of the German market.

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