How and where is Audi using artificial intelligence?
AI has become an integral part of many business areas
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Artificial intelligence (AI) not only helps save time and money – it’s also a game changer across numerous domains. By deploying AI in a targeted way, Audi creates an environment that supports employees, enhances efficiency, and upholds high quality standards.
Audi is driving the adoption of AI forward – across all business units. Always with the goal of easing the workload for employees and becoming even more innovative and efficient.
“We are currently integrating AI wherever it is possible and makes sense and systematically scaling applications.
Gerd Walker, Audi Board Member for Production and Logistics.
Audi advances systematic data organization
To fully leverage AI across the company, efficient scaling is important, but having a well-structured data organization is even more crucial. It is the basis for making vast amounts of data usable and driving innovation forward.
The volume of data is especially high in Audi’s production environment: several hundred petabytes already exist. One petabyte is approximately 1,000 terabytes. Put another way, that’s enough storage space for around 223,000 movies in DVD quality. And thousands of gigabytes of new data are generated in the production environment every day. Audi is systematically unlocking the potential of this data with the continuous introduction of new AI tools. In production alone, Audi is advancing more than 100 AI initiatives at various stages of maturity. These are being gradually implemented and scaled to new use cases – and the trend is growing.
For Gerd Walker, Member of the Board of Management at AUDI AG for Production and Logistics, AI is a gamechanger – especially in manufacturing.
Using AI responsibly
Audi is committed to the responsible and compliant use of AI. This commitment is grounded in the Audi Code of Conduct, a foundational statement, a works agreement, a corporate AI policy, and a digital ethics framework. These documents define the ethical and regulatory principles that guide how AI is developed, used, and deployed at Audi.
The company is currently establishing internal processes to fully meet the requirements of the EU AI Act. The EU AI Act is the world’s first comprehensive legislation for AI systems. The aim of the European regulation is to establish clear rules for the use of AI, promote innovation, and ensure alignment with European values – protecting safety, health, and fundamental rights.
A key element of the legislation is AI literacy: the ability to understand, critically assess, and responsibly use AI. Audi offers a wide range of training opportunities to help employees harness the potential of AI while recognizing and mitigating its risks.
Shaping work and AI in a way that benefits employees: Andrea Nahles (center), Chairwoman of the Federal Employment Agency, visiting Jörg Schlagbauer (second from left), Chairman of the General Works Council at Audi.
Shaping work and AI in a way that benefits employees: Andrea Nahles (center), Chairwoman of the Federal Employment Agency, visiting Jörg Schlagbauer (second from left), Chairman of the General Works Council at Audi.
Partnering for progress
As a key technology marked by high complexity and rapid development, AI is already playing an increasingly important role today. By using AI strategically, Audi is creating a production environment that is not only more efficient and cost-effective, but that also meets the highest quality standards.
AI also supports product development, business processes, and workflows. In many cases, it can relieve employees of monotonous tasks and provide valuable support with complex challenges.
To fully leverage AI’s potential, Audi relies on strong partners, especially within the Heilbronn digital ecosystem. The term “ecosystem” refers to the alliance of companies, scientific institutions, and the Innovation Park for Artificial Intelligence (IPAI). The IPAI is set to become Europe’s largest AI network and will begin constructing a 23-hectare campus in 2025. Audi has been a member of the IPAI since 2023.
Events and awards: how Audi is sourcing further AI inspiration
Audi is leveraging additional formats to gather fresh ideas from the ecosystem and startup scene, assess potential collaborations, and expand its capabilities. The company is actively involved in key AI events such as the DeepRacer Cup, the Heilbronn AI festival, and the startup festival Slush’D. This year, Audi is presenting the Co-Innovation Award together with the organizer Campus Founders. The award promotes innovations in key business areas such as development, sales, production, and logistics – with a focus on AI. The winner will have the opportunity to test their product at Audi in a real-world setting.
