The Audi of tomorrow could be a workplace, a place of relaxation and a place of enjoyment. When the car of the future drives automatically, the people on board will be able to make good use of their time. In this fully automated car, the driver will then become the passenger, deciding what to do with the time currently spent concentrating behind the wheel or being stressed out in traffic congestion.
“The exta hour” is a metaphor for a new kind of freedom and control over time.
The installation illustrates this idea: Thirteen numerals arranged around the vehicle form a giant clock. The number 25 symbolizes the extra hour, enabled by piloted driving technology.