Printouts of design templates, Copix pens and various adhesive foils on a table.

Design

Distinctive aesthetics, progressive shapes and surfaces, and the play of light are the hallmarks of Audi's design philosophy. Audi is rethinking the interior. The interior is more consistently geared to the needs of users than ever before.
Two Audi RS 6 Avant GTs stand in front of a landscape of green hills

When an idea becomes reality

With the Audi RS 6 Avant GT, Audi is demonstrating that the company is aware of its roots. And that something entirely new can emerge from them – thanks to some smart Audi apprentices.

Read more

Audi RS 6 Avant GT: Combined fuel consumption in l/100 km: 12.7-12.2; combined CO2 emissions in g/km: 289-277. Consumption and emission values are only available according to WLTP and not according to NEDC for this vehicle.

The vehicle shown on the right is a concept vehicle that is not available as a production vehicle.

Topics from the area of design

Side view of the Q5 with the 21-inch wheel in S design

09/02/2024

„The wheels make the car“

The designer Andreas Valencia Pollex explains the wheel design of the new Audi Q5.

Wolf Seebers and Sascha Heyde stand next to an Audi A6 e-tron

08/06/2024

Audi A6 e-tron: from concept car to series production

Two exterior designers from Audi explain how the Audi A6 e-tron concept car became a production vehicle.

Interieur of the Audi Q6 e tron

04/05/2024

Design from the inside out

Design from the inside out: the interior of the new Audi Q6 e-tron model series is more consistently geared towards the needs of users than ever before and rethinks the interior of the car.

back to top

© 2025 AUDI AG. All rights reserved

Notice: All consumption and emission values are based on the characteristics of the German market.