value for the flagship in Audi’s SUV range Individualization of headlights and rear lights through digitalization Equipment range with new exterior colors, wheels, and decorative inlays underscores dynamically elegant look
Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros
Headlights and taillights as defining elements of the exterior design Matrix LED headlights illuminate the road without glare Increased safety with night vision assistant
The lights on an Audi have long provided more than just safety. They represent the interface between design and technology and they have an authoritative impact on every Audi model’s visual appearance. That is particularly distinct in the exterior design of the e-tron GTquattro and RS e-tron GT(((Audi RS e-tron GT: Combined electric power consumption in kWh/100 km: 22.1–19.8; combined CO2 emissions in g/km: 0 Information on fuel/power consumption and CO2 emissions in ranges
03/09/2022
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Headlights and rear lights customizable for the first time thanks to digital lighting technology The variable interior concept offers the ideal basis for family, business, and free time
Audi has once again upgraded its flagship family SUV with a clear design and even better technology. The fresh exterior design with new front and rear sections underscores the powerful character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the light offering. New wheels, colors, decorative inlays, and seats with contrasting stitching lend the Q family’s most versatile SUV an even higher level of customizability. The new Audi Q7 starts at 79,300 euros.
From a study to a successful production model The Audi Q7’s journey of
performance takes the top position among models from Audi Sport GmbH An expressive exterior and new, lighter* wheels significantly sharpen the appearance of Audi’s most powerful SUV yet again With a time of 7:36.698 minutes, the RS Q8 performance sets a new best time for production SUVs on the legendary Nürburgring Nordschleife circuit Audi Sport boss Rolf Michl: "The RS Q8 performance owes its lap record to the interplay of the V8 engine and chassis components as well as the passion of the Audi Sport GmbH team for absolute performance."
Audi is rounding out the Audi Q8 model range
driving experience
Audi gives the electrified Q7 and Q8 a facelift with updated battery technology and more efficient driving modes. The exterior design was also reworked as part of the model upgrade and features new front and rear aprons to highlight the strong character of the two models. For the first time, both plug-in hybrids are available with all-wheel steering for an increased degree of safety and comfort. Electromechanical active roll stabilization (eAWS) guarantees even more dynamic handling. Prices start at 85,500 euros (Q7 55 TFSI e) and 92,900 euros (Q8 55 TFSI e(((Audi Q8 SUV 55 TFSI e
Lighting technology is a key area of vehicle development at Audi. The brand’s lighting systems combine design and functional aspects and encompass a range of technologies for front and rear lighting.
The increasing digitalisation of lighting enables additional lighting functions. Depending on the configuration, these functions can support visibility, open up new design possibilities, and provide features for communication between the vehicle and its surroundings. Certain lighting systems also offer options for individualisation.
In addition to its functional role, lighting contributes to the visual identity of Audi models and is a defining element of vehicle design.
Note: The technologies here described reflect the development status at Audi as of December 2025 or at the time they were developed. Please note that not all systems mentioned are currently available in Audi production models.
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Illuminated rings
The package, including a protective housing, consists of the outer
The Audi Q3 at its finest: dynamic and muscular proportions balanced with a spacious interior Digital companion for every day: driving assistance and lighting technology from the full-size class plus innovative operating concept for even more comfort Efficiency, driving dynamics, and comfort: new damper system, powerful plug-in hybrid technology, and efficient combustion engines
The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree
Digital stage: panoramic display includes 11.9-inch Audi virtual cockpit, 12.8-inch MMI touch display, and head-up display Immersive audio experience: with twelve high-performance speakers and 420 watts of amplifier power, the SONOS premium sound system delivers an immersive, virtually generated surround-sound experience Customized color scheme: illuminated inner door panels with 30 selectable colors create an emotionally engaging ambiance
The interior of the new Audi Q3 demonstrates how form and function become one. Premium materials, intelligent technologies, and a customizable lighting and sound concept come together to create a driving experience that engages the senses.
Clean lines, intuitive operation, and smart technology are combined into a harmonious entity inside the new Audi Q3. A generously sized application area extends from the doors across the entire width of the dashboard, highlighting the horizontal layout for a maximum sense of space. The calm, clear design of the dashboard