20 years of Audi and FC Bayern Munich

As the 2002/03 football season kicks off on 10 August, Audi starts its first season as a sponsor in the Bundesliga. Premium cars meet premium football. The cooperation between two global brands begins. A number of players receive the brand-new Audi RS6 Avant, a car which, for the next 20 years, will delight the worldwide fan base like no other.

FC Bayern Munich wins both Bundesliga derbies against TSV 1860 Munich and takes the Championship and the DFB Cup.

Designed by architects Herzog & de Meuron, the Allianz Arena marks the start of a new era as a stadium used purely for football. Audi opens its shop in FC Bayern’s ‘Brand World’ and holds hospitality events in the new home of world-class football.

At the end of the season, FC Bayern Munich celebrates the double – winning the Championship and the DFB Cup.

The close partnership between AUDI AG and FC Bayern Munich, which began in 2002, is taken to a new level: in three steps between March 2010 and July 2011 at the latest, the Ingolstadt-based automotive manufacturer will acquire a 9.09% stake in FC Bayern Munich AG.

FC Bayern ends the 2009/10 season winning the Championship and DFB Cup double.

At the invitation of the Audi brand, the 2014 German champions and cup winners play one of Mexico’s top teams, Club Deportivo Guadalajara, on 31 July in New York.

Before kick-off, FC Bayern officially opens its New York office in order to promote its marketing in the USA. Bayern, now managed by Pep Guardiola, win the match 1-0 thanks to a goal in the 10^th minute by Claudio Pizarro.

A few weeks before the market launch of Audi’s first fully electric production model, the players, coach, and directors of the German football champion recordholders are able to experience the versatility of the electric SUV for themselves. Audi had prepared various activities for the guests at Munich Airport, including an Audi e-tron driving experience. FC Bayern ends the 2018/19 season with the Championship and Cup double.

Audi launches a worldwide pilot project with FC Bayern: the German championship recordholders go on a virtual summer tour. The Audi Digital Summer Tour gives fans worldwide the opportunity to experience the pre-season warm-up in real time. Audi and FC Bayern create an innovative and unique format never before used by a football club to create fascinating and exceptional experiences for fans around the world.

Thanks to its partnership with Audi, FC Bayern Munich becomes the first international football club to drive electric vehicles. The club reduces the fuel consumption of its fleet to under 95 grams of CO₂/km, thus making an important contribution to its sustainability goals.

Audi is part of the newly opened, unique ‘FCB World’ in the center of Munich. A world of experience occupying seven floors with a restaurant and a hotel, it invites visitors to explore, marvel and shop. On the first floor of the new FC Bayern World is the exclusive Audi Experience: in a space of around 50 square meters, visitors can experience Audi in a new form.

Audi continues to drive forward the electrification of FC Bayern: at the official handover of the fully electric Audi e-tron GT and Audi RS e-tron GT models at the Driving Experience Center in Neuburg an der Donau, the Bayern players were able to experience for themselves just how much fun it can be to drive a sporty, fully electric Audi.

FC Bayern and Audi extend their partnership. From now on, Audi will also support FC Bayern Women. Hildegard Wortmann, member of the Board of Management of AUDI AG for Sales and Marketing, comments: “FC Bayern’s women footballers are outstanding athletes and strong personalities. Their cooperation is an inspiration for Audi and enriches our successful partnership with the club.”