Auto Union Type C, Audi Sport quattro S1, Audi R8

A success story

Audi positions itself as the sportiest supplier in the premium sector, and for this it has the perfect basis: Motorsport. Sportiness, pioneering technology and an evocative design lay the foundations for Audi brand’s success. The genes for this stem from racing.

Audi A4 DTM

Audi Sport department founded


Le Mans victories


DTM titles


Four decades of Vorsprung

Audi Sport has stood behind the successful motor racing involvement of AUDI AG for 40 years. Nowadays, the Ingolstadt manufacturer markets its most sporty Audi models and accessories under the label Audi Sport. The first motor racing activities of the Audi brand began in the late 1970s under the tagline Audi Motorsport. With its entry into the World Rally Championship in 1980, the brand changed the name of its motorsport department to Audi Sport. Even then, works-run motorsport at Audi was part of the Technical Development (TE) department. This close connection guarantees the technology transfer between motorsport and series production. Traditionally, this is a decisive reason for Audi taking on top-level motorsport.

Rear light NSU TT
Rear light NSU TT

Racing history

1908–1968: The success of NSU

NSU was already making a name for itself in motorsport in the early twentieth century. By 1967, the brand had scored notable race victories at motorcycle and automobile races.

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Audi R8 on the racetrack
Audi R8 on the racetrack

Racing history

1999–today: Beginning of the new millennium

With its entry of Le Mans prototypes in 1999 and the return to DTM in 2004, Audi began an exceptionally successful motorsport era heading into the new millennium.

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The history of AUDI AG dates back to the 19th century. Learn more about the great personalities from over 100 years of the brand’s history.

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Audi R18 e-tron quattro on the racetrack

Audi racing in your country


    Audi worldwide

    Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.



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