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Audi exclusive Studio

The Audi Exclusive Studio is a stage for presenting creative ideas and personalised requests. The focus is on the interplay of extraordinary colours and combinations of materials, from the sporty to the elegant.


We are happy to help you to arrange a personal consultation appointment with your Audi partner.

Experience individuality


Audi exclusive

Anything but ordinary.

The Audi Exclusive Studio on the first floor of the Audi Forum Neckarsulm offers a unique platform for satisfying special requests. The display shows extravagant colours and combinations of materials, from the sporty to the elegant, making it possible to go far beyond the design options of the standard series. Elegant materials made with high-quality workmanship, as well as a variety of options for combining them, reflect the multifaceted emotional range of the brand. Personal consultations in the Audi Exclusive Private Lounge cover countless patterns of unusual paints and leather colours, accompanied by exemplary interior components. A diverse selection of Audi Sport light-alloy wheels complements the exhibition's portfolio. This makes configuring your Audi exclusive product an unforgettable experience for the eyes, nose, and fingertips.

An effective consultation in the Audi Exclusive Private Lounge always requires your pre-configured Audi model, to which your chosen modifications can then be applied. However, first you will have to book a personal consultation with your Audi partner. Please let us know what you are looking for in terms of type, scope and deadline, as well as your telephone number if you would prefer to be called back. Email:

The following individualized Audi models are currently on display for you:

RS 4 Avant, Sonoma green metallic
Fuel consumption combined: 8,8 l/100 km
CO2- emissions combined: 200-199 g/km
RS 5 Coupé, Night blue pearl effect
Fuel consumption combined: 8,7 l/100km
CO2 emissions combined: 197 g/km
A7 Sportback 50 TDI, Java green metallic
Fuel consumption combined: 5,8-5,5 l/100km
CO2 emissions combined: 150-142 g/km
A8 L, Suzuka grey metallic
Fuel consumption combined: 5,8-5,6 l/100km
CO2 emissions combined: 152-146 g/km
Q7, Ipanema brown metallic
Fuel consumption combined: 6,2-5,9 l/100km
CO2 emissions combined: 168-158 g/km
R8 Coupé V10 plus, Ibis white matt
Fuel consumption combined: 13,4 l/100km
CO2 emissions combined: 306 g/km
R8 Spyder V10, Peridot metallic
Fuel consumption combined: 12,8 l/100km
CO2 emissions combined: 290 g/km

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Virtual tour


Brand Exhibition


Experience the diversity of current series models in the Brand Exhibition.