Audi, Volkswagen and SEAT to inspire with digital conference

How does a car maker transform into a digital car company with digital products and processes? Audi’s showing the way. At DigiKon22, employees will familiarize each other with new tools, mindsets and forms of collaboration. Volkswagen and SEAT are on board as well.

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A desk with a laptop and a desktop computer. Both screens show a website for “DigiKon 2022” with information about the program and the organizers of the event.A desk with a laptop and a desktop computer. Both screens show a website for “DigiKon 2022” with information about the program and the organizers of the event.

Five days, 174 sessions and oodles of initiative: At the internal digital conference Collaboration 2.0 – or DigiKon22 for short – around 140 employees and 25 guest speakers from management will show their colleagues how to live and breathe digitalization and use it for teamwork in their everyday work lives. The topics include specific tips for tools such as Microsoft Teams, methods for dealing with floods of information and positive psychology in everyday work. Just like at the first DigiKon last year, each 50-minute session will provide time for ideas, live demonstrations, workshops and direct exchange with employees and managers. The sessions do not have to be signed up for in advance. What is new this year is the cross-brand approach. Guides and guest speakers from Audi, Volkswagen and SEAT will all be participating in the conference, which takes place from April 4 to 8, 2022.

Audi inspires allied brands Volkswagen and SEAT

Digital conference “DigiKon” from 4-8 April 2022, organized by Audi, Volkswagen and SEAT; Focus: Tools, Methods, Mindset.

Through the digital transformation with no hurdles or hierarchies

But why are self-organized, cross-departmental networks even needed? The #z20guides at Audi help with more than just the company’s digitalization offensives and transformation programs. With no hurdles or hierarchies, the guides show their colleagues how to use new digital tools productively in their everyday work and how to develop a culture of cooperation and collaboration that suits the hybrid, flexible work environment of today and tomorrow. “The goal is thus not only to get better at handling IT tools, but also and especially to establish a new togetherness within the company,” Rettenmeier said. It’s all about promoting collegial support and dismantling silos. And this concept is being very well received. Having started with 15 Audi employees in the year 2018, the network now numbers more than 300 members. “The guides come from a variety of business divisions and are trained for their tasks on a regular basis. In bimonthly meetups, the guides use concrete examples to show Audi employees tips and tricks on how they can improve their everyday work lives. The guides in turn train each other and stay in regular contact through ‘guide calls’, because shared knowledge drives the four rings forward,” said Stefanie Klarner, who organizes the meetups.