Audi A6 Avant e-tron performance stands on a road against a mountain backdrop. There are rocks and rubble next to the road.

Audi A6 Avant e-tron performance: electric power consumption (combined): 17.0–14.8 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A.

Audi Report 2024 – Audi on the offensive

Audi wants to shape the mobility of the future and, in the process, be the most progressive premium car manufacturer. Read the Audi Report 2024 to find out how it plans to achieve this. The combined annual and sustainability report from Audi brings together the topics of strategy, finance as well as environmental, social and governance.

Download Audi Report 2024

Strategy and company

Audi Agenda
Audi stands for unique products and uncompromising quality standards. At the same time, the company is undergoing the most significant transformation in its history. With the Audi Agenda, the Board of Management team has taken important steps to ensure the company’s success into the future. Initial successes were already achieved in 2024: Numerous new models and technologies demonstrate how Audi is redefining “Vorsprung durch Technik.”
From right to left: Audi A6 Sportback e-tron performance: electric power consumption (combined): 15.9–14.0 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A. / Audi A6 Avant e-tron performance: electric power consumption (combined): 17.0–14.8 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A. / Audi S6 Sportback e-tron: electric power consumption (combined): 16.7–15.7 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A.
Electric model offensive
The Audi Q6 e-tron was launched as the first vehicle on the new platform for all-electric vehicles (PPE). It was followed in the course of 2024 by the Audi Q6 Sportback e‑tron.^* In the upper midsize class, the new Audi A6 Sportback e-tron^* and the Audi A6 Avant e-tron^* demonstrate the versatility of the PPE: They are the first models with low-floor concept on this platform. The new Audi e-tron GT models set standards in terms of performance. From now on, the model family will consist of three variants: the Audi S e-tron GT,^* the Audi RS e‑tron GT^* and the Audi RS e tron GT performance.^*
Audi RS e-tron GT performance: electric power consumption (combined): 20.8–18.7 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A.
New efficient combustion engine models
The Audi Q5 has ranked among the most popular B-segment SUVs in Germany and Europe for more than 15 years. In 2024, Audi launched the third generation of this successful model with the new Audi Q5 SUV.^* Another model to be launched on the new platform for combustion engine models (PPC) in 2024 was the new Audi A5.^* Its improved mild hybrid technology enables drivers to cover some distances electrically, for even greater efficiency. The new Audi A6 Avant^* celebrated its world premiere in March 2025. The model family stands for the long and successful history of Audi in the full-size class.
Audi A6 Avant: fuel consumption (combined): 8.0–5.0 l/100 km; CO₂ emissions (combined): 181–130 g/km; CO₂ class: G–D.

“Audi is undergoing the most significant transformation in its history. With the Audi Agenda, we began this transformation in good time and pressed ahead at speed with its implementation.”

Gernot Döllner, Chairman of the Board of Management of AUDI AG

“We have defined an ambitious innovation roadmap – with a clear promise: simple, intuitive solutions for our customers. That’s ‘Vorsprung durch Technik’.”

Geoffrey Bouquot, Member of the Board of Management of AUDI AG, Technical Development

“To achieve our profitability targets long term, we are continuing to drive forward the transformation of the company systematically. We are streamlining structures and processes and reducing complexity wherever we can.”

Jürgen Rittersberger, Member of the Board of Management of AUDI AG, Finance, Legal Affairs and IT

“To ensure a successful transformation, it is crucial that all employees are committed and identify with Audi.”

Xavier Ros, Member of the Board of Management of AUDI AG, Human Resources

“I remain firmly convinced that we will achieve our long-term goals. Our global dealerships play a key role in this.”

Marco Schubert, Member of the Board of Management of AUDI AG, Sales and Marketing

“Important in this context is an end-to-end procurement strategy, which focuses on creating value for Audi. We focus above all on innovative strength and sustainability in addition to certainty of supply and economic efficiency.”

Renate Vachenauer, Member of the Board of Management of AUDI AG, Procurement

“Proximity to our customers will also become more important in terms of the global perspective – especially in politically uncertain times. That is why we are focusing even more on market-based production in the three core regions of Europe, North America and China.”

Gerd Walker, Member of the Board of Management of AUDI AG, Production and Logistics

Find out more about the strategy here

Key financial figures

Deliveries (cars)

1,692,548

Decline due to challenging economic conditions, a highly competitive market environment and limited supply ability

Revenue

64.5

EUR billion

Decrease mainly due to fewer sales – partly as a result of model changes and product launches

Return on sales

6.0

Operating return on sales reflects challenging fiscal year, strongly impacted by substantial restructuring expenses and numerous launches of new models

More key figures can be found here

Downloads

Download Audi Report

Audi A6 Avant e-tron: electric power consumption (combined): 17.5–14.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A.

Download Quarterly Update

Audi SQ5 Sportback: fuel consumption (combined): 8.8–8.1 l/100 km; CO₂ emissions (combined): 199–184 g/km; CO₂ class: G.

Download Fact Pack

Audi Q8 SUV e-tron: electric power consumption (combined): 28.0–20.1 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A.

Further topics from the Audi Report 2024

A grey Audi A6 Sportback e-tron on a deserted coastal road

Audi on the offensive

Audi is synonymous with unique products powered by innovative technologies and premium quality. Numerous new models and technologies demonstrate how Audi is redefining “Vorsprung durch Technik.”

Audi A6 Avant e-tron: electric power consumption (combined): 17.5–14.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A.

One hand writes a sentence on pink paper with a black sharpie

What’s important: the new materiality analysis of AUDI AG

What impact does Audi make on the environment and society? A look at the Audi materiality analysis and at what impetus it provides for the company's sustainability concept.

An Audi drives along a dark road at night, where a lorry with a warning triangle is parked on the hard shoulder.

Active safety functions: driver assist systems of the future

Audi engineers work hard every day to ensure that the vehicles they develop meet high standards of safety. A visit to the Active Safety Functions development team.

Audi Q6 e-tron: electric power consumption (combined): 19.8–16.0 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A.

Audi A6 Avant e-tron performance steht auf einer Straße vor einer Bergkulisse. Neben der Straße liegen Felsen und Geröll.

Sustainability reports

Read Audi's annual and sustainability reports from recent years and find out more about the implementation of the strategy.

Audi Report 2024 – Audi on the offensive

Strategy and company

Audi Agenda

Electric model offensive

Expansion of the plug-in hybrid range

New efficient combustion engine models

“Audi is undergoing the most significant transformation in its history. With the Audi Agenda, we began this transformation in good time and pressed ahead at speed with its implementation.”

“We have defined an ambitious innovation roadmap – with a clear promise: simple, intuitive solutions for our customers. That’s ‘Vorsprung durch Technik’.”

“To achieve our profitability targets long term, we are continuing to drive forward the transformation of the company systematically. We are streamlining structures and processes and reducing complexity wherever we can.”

“To ensure a successful transformation, it is crucial that all employees are committed and identify with Audi.”

“I remain firmly convinced that we will achieve our long-term goals. Our global dealerships play a key role in this.”

“Important in this context is an end-to-end procurement strategy, which focuses on creating value for Audi. We focus above all on innovative strength and sustainability in addition to certainty of supply and economic efficiency.”

“Proximity to our customers will also become more important in terms of the global perspective – especially in politically uncertain times. That is why we are focusing even more on market-based production in the three core regions of Europe, North America and China.”

“Audi is undergoing the most significant transformation in its history. With the Audi Agenda, we began this transformation in good time and pressed ahead at speed with its implementation.”

“We have defined an ambitious innovation roadmap – with a clear promise: simple, intuitive solutions for our customers. That’s ‘Vorsprung durch Technik’.”

“To achieve our profitability targets long term, we are continuing to drive forward the transformation of the company systematically. We are streamlining structures and processes and reducing complexity wherever we can.”

“To ensure a successful transformation, it is crucial that all employees are committed and identify with Audi.”

“I remain firmly convinced that we will achieve our long-term goals. Our global dealerships play a key role in this.”

“Important in this context is an end-to-end procurement strategy, which focuses on creating value for Audi. We focus above all on innovative strength and sustainability in addition to certainty of supply and economic efficiency.”

“Proximity to our customers will also become more important in terms of the global perspective – especially in politically uncertain times. That is why we are focusing even more on market-based production in the three core regions of Europe, North America and China.”

Key financial figures

Read more about the 15 material ESG topics in the Audi Report 2024

Downloads

Further topics from the Audi Report 2024

Audi on the offensive

What’s important: the new materiality analysis of AUDI AG

Active safety functions: driver assist systems of the future

Sustainability reports

Topics

AUDI AG

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