Audi Concept C - Static studio shot, exterior, side view, detail

Design

The design development at Audi extends to every area of the car, from the body that is much more than a car’s shell and the interior to colors and materials to lighting design.

Front view of the new Audi Concept C.

Strive for clarity

For Audi, clarity is more than a design philosophy. It shapes every decision within the company. A closer look.

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Animation of a glittering ring with the words “The Radical Next” in the centre.
The Radical Next
Rear view of a historic Audi racing car against a dark background.
History of Clarity
Notes from the future
Audi design philosophy
Massimo Frascella - Chief Creative Officer

Massimo Frascella

Chief Creative Officer

Biography

Latest Media releases

Audi at Milan Design Week 2026 - Audi’s installation “Origin” in the courtyard of the former Archiepiscopal Seminary in Milan. Developed in collaboration with Zaha Hadid Architects, the sculptural structure translates Audi’s design philosophy – clarity,...
Archived content
04/20/2026
Technology

A moment of reflection: Audi at Milan Design Week 2026

Leading light: 25 years Audi A2 - The Audi A2 was launched in 2000 – 25 years ago. The picture shows the special “colour.storm” edition in Papaya orange.
09/25/2025
Audi Media Center

Leading light: 25 years Audi A2

Audi Concept C - Chief Creative Officer Massimo Frascella in front of the Audi Concept C
Archived content
09/02/2025
Technology

“Radical simplicity at the heart of our approach”

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Videos

Audi A2 e-tron – Trailer (Studio)
Audi A2 e-tron – Aerodynamics – Animation
The Making of Audi Nuvolari
Audi SQ9 – Interior and illuminated glass roof – Animation
The design of the Audi A6 allroad
The reveal of the Audi Nuvolari – Footage (on location)
As of: 07/29/2026