Audi Concept C - Static studio shot, exterior, side view, detail

Design

The design development at Audi extends to every area of the car, from the body that is much more than a car’s shell and the interior to colors and materials to lighting design.

Front view of the new Audi Concept C.

Strive for clarity

For Audi, clarity is more than a design philosophy. It shapes every decision within the company. A closer look.

Read more
Animation of a glittering ring with the words “The Radical Next” in the centre.
The Radical Next
Rear view of a historic Audi racing car against a dark background.
History of Clarity
Notes from the future
Audi design philosophy
Massimo Frascella - Chief Creative Officer

Massimo Frascella

Chief Creative Officer

Biography

Latest Media releases

You might also be interested in

Raphaela Fritz - Raphaela Fritz touches a wrapped Audi with her right hand in a repair shop
06/28/2026
Careers at Audi Driven by tech. Driven by people.

The future is created in the pilot hall: Hardware and software combined with passion

Experts in conversation. Designer Francesco d’Amore runs his hand along the rear line of the black Audi A6 Sedan, with aerodynamicist Sebastian Weiper standing next to him.
07/24/2025
audi.com

Meticulous detail

Side view of the Q5 with the 21-inch wheel in S design
09/02/2024
audi.com

„The wheels make the car“

Luisa Werther stands in the foreground, Jakob Hirzel leans against a blue Audi A5 in the background - Audi S5 Sedan TFSI: Fuel consumption combined in l/100 km (62.1 mi): 7.8-7.4 (30.2-31.8 US mpg); CO₂ emissions combined in g/mi: 178-169 (286.5-272.0...
07/17/2024
Careers at Audi Driven by tech. Driven by people.

The team(work) behind the new Audi A5

Illustration - Audi Technology Lexicon - Keyvisual Audi Technology Lexicon
Illustration - Audi Technology Portal - Audi Technology Portal

Images

Videos

The design of the Audi A6 allroad
The reveal of the Audi Nuvolari – Footage (on location)
Audi Q9 Protoype – Interior and illuminated glass roof – Animation
The design of the Audi RS 5
Audi R26 Concept – Footage (on location)
Making Of: Audi Concept C
As of: 06/30/2026