Audi Concept C - Static studio shot, exterior, side view, detail

Design

The design development at Audi extends to every area of the car, from the body that is much more than a car’s shell and the interior to colors and materials to lighting design.

Front view of the new Audi Concept C.

Strive for clarity

For Audi, clarity is more than a design philosophy. It shapes every decision within the company. A closer look.

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Animation of a glittering ring with the words “The Radical Next” in the centre.
The Radical Next
Rear view of a historic Audi racing car against a dark background.
History of Clarity
Notes from the future
Audi design philosophy
Massimo Frascella - Chief Creative Officer

Massimo Frascella

Chief Creative Officer

Biography

Latest Media releases

Leading light: 25 years Audi A2 - The Audi A2 was launched in 2000 – 25 years ago. The picture shows the special “colour.storm” edition in Papaya orange.
09/25/2025
Audi Media Center

Leading light: 25 years Audi A2

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Audi A2 e-tron – Aerodynamics – Animation
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The design of the Audi A6 allroad
The reveal of the Audi Nuvolari – Footage (on location)
The design of the Audi RS 5
As of: 07/29/2026