Digital Experience
Digitalization is transforming the car into a personal companion and individual experiential space. At the same time, different vehicles are increasingly communicating with each other and with their surroundings. Audi embraces these technologies. Whether in development, where software-defined vehicles are emerging, or in production, where digitalization enables greater efficiency and even better working conditions.
Digitalization in and around the vehicle
The automobile of the future is more connected and more intelligent than ever before. Digitalization transforms the car into a personal companion, a space for individual experiences.
Smart services and functions in the vehicle not only enable new offerings and useful equipment elements, but also make mobility smarter overall. From generative AI in the cockpit to innovative assist functions: digitalization can help reduce the risk of accidents, for example through assisted, semi-automated and, in the future, fully automated driving, as well as through the increasingly close networking of vehicles with their environment.
Driven by tech. Driven by people.
From development of the front camera to the high-voltage battery: Audi tech stories show how the company is driving forward the digital transformation of mobility – and why this is also a very personal matter for Audi employees.
Digital Services
Audi is constantly developing its growing ecosystem of digital services. This is how we fulfil the need for an inspiring user experience, individuality, comfort, quality and safety – in the vehicle and on the smartphone.
Digitalization in business processes
Digitalization and artificial intelligence are key drivers of modern business development, making a decisive contribution to optimizing processes and reducing complexity across numerous areas. Production and logistics in particular offer a wide range of AI use cases that can sustainably enhance efficiency and quality.
As a key technology of our time, artificial intelligence is playing an increasingly important role—both in vehicle production and in simplifying company-wide processes. At Audi, respect, safety, and transparency are at the core of its approach. These principles ensure that the technological potential of AI is harnessed responsibly while consistently taking ethical considerations into account.
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Audi Application Store
The Audi Application Store brings popular third-party apps directly into the vehicle – from DAZN, Disney+ and Spotify to YouTube. The app portfolio, which varies by market, offers a wide range of entertainment options and is continuously being expanded. The infotainment system seamlessly integrates the digital ecosystem of Audi customers into the vehicle. The Audi Application Store is embedded directly into the MMI and can be used without a connected smartphone.
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