Media releases

Thomas Fuhr will become CEO of Audi Formula Racing GmbH starting on November 1. Based in Neuburg an der Donau, Germany, the company develops and manufactures the power unit for Audi’s Formula 1 project.

Audi is planning its own production site in the United States to strengthen its long-term competitiveness. The public appearance with the U.S. President has raised questions. The company provides context on the decision and the approach taken.

Audi is taking a major step in its global growth strategy with plans to establish its first U.S. production site in Georgia. The company intends to invest around $4 billion and create approximately 4,500 jobs. Construction of the plant, designed for an annual production capacity of up to 200,000 vehicles, is scheduled to begin in 2027, with production planned to start in the early 2030s. With premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world’s most important premium markets. The planned investment intends to mark a long-term commitment to the United States and to establish North America as a third major pillar of Audi's global production network alongside Europe and China.

The new Audi Q9 marks the production debut of a technological world first: for the first time in the automotive industry, a three-dimensionally curved digital OLED panel is being used. Third-generation digital OLED technology now offers new possibilities for safety and communication. The Audi Q9 thus marks a milestone in the development of Audi lighting technology, whose OLED success story began ten years ago. As the only automotive manufacturer to consistently advance OLED technology, Audi has transformed it from an innovative light source into an intelligent, digital means of communication.

Audi is continuing its collaboration with the International Ski and Snowboard Federation (FIS) as the exclusive automotive partner through the end of the 2029/2030 season. At the same time, the company is expanding its commitment to the German Ski Association (DSV) and, starting with the 2026/27 season, is also supporting biathlon for the first time.

Audi is strengthening its leadership in the strategically important Chinese market while also making changes to the management of Audi Sport GmbH. Effective November 1, 2026, Jeff Zhang will become President of Audi China. Rolf Michl, currently Managing Director of Audi Sport GmbH, will move to China as Chief Operating Officer (COO). As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlined, with Jeff Zhang and Rolf Michl jointly leading the organization. Rouven Mohr, Member of the Board of Management of AUDI AG responsible for Technical Development, will assume interim leadership of Audi Sport. Johannes Roscheck, the current President of Audi China, will return to Ingolstadt. He has played a key role in shaping Audi’s strategic development in China during a period of profound change.

Audi is the first automaker in the world to integrate Spotify’s full native app experience directly into the vehicle. Through its integration with Android Automotive OS, the new Spotify App operates directly through the vehicle’s infotainment system, without requiring a connected smartphone. Features including music videos, real-time lyrics, and Spotify Jam automatically adjust based on whether the vehicle is being driven or is parked. Beginning October 21, 2026, the native Spotify app will be exclusively available through the Audi Application Store for supported newer Audi models based on the Premium Platform Electric (PPE), and Premium Platform Combustion (PPC) architecture. This currently applies to the Audi A6 e-tron and Audi Q6 e-tron as well as to the Audi A5, Audi Q5 and Audi A6 from model year 2026.

Four innovation leaders join forces to bring AI-powered robotics into automotive logistics. Agile Robots, Audi, Dassault Systèmes and NVIDIA announced today at NVIDIA GTC Berlin a proof-of-concept to automate parts sequencing at Audi's Ingolstadt plant using mobile humanoids.

The Audi Q7 has earned the top rating of five stars in the Euro NCAP test. Audi is also the first manufacturer to achieve 100 percent in the Post-Crash Safety category with its SUV. The independent assessment confirms Audi's holistic approach to safety. With seating for five to seven people, the Audi Q7 combines a flexible interior concept with technologies that support safety before, during, and after a crash. Features such as Audi connect emergency call, the multicollision brake, and comprehensive rescue information help support occupants and rescue crews, even in the critical minutes after an accident.

Following its world premiere in early September, the Audi A2 e-tron is being presented to an international trade-show audience for the first time at the Paris Motor Show. The all-electric compact car is the most efficient Audi ever built. With WLTP-rated energy consumption of 12.8 kWh/100 km and a range of up to 646 kilometers, it sets a new benchmark for efficient premium mobility. Designed to meet the needs of European customers and built at Audi’s plant in Ingolstadt, the Audi A2 e-tron combines high efficiency, everyday practicality, and connected digital features.