Why is mental health still a taboo for many people?
One major reason is that the topic is associated with a great amount of shame. Many people, including Audi employees, are reluctant to talk about their mental problems. They do not want to admit or cannot admit that they might need professional help. Among colleagues, managers and friends, people are frequently afraid that they may say the wrong thing. All of these things can cause the affected individual and their families to be stigmatized. But it is this stigmatization that frequently prevents problems from being diagnosed at an early stage and treated, even though psychiatric illnesses can be treated well.
Every individual can experience a personal crisis at any time …
Such crises are generally preceded by a chain of many events that end in the “last straw,” the event that triggers an illness. Or a dramatic event causes individuals to call their entire life situation into question. From the very beginning, the aim of “Everyone has mental health. We talk about it!” was to take mental health very seriously and to openly talk about it, just as we do about our physical health. We want to provide long-term support for the self-awareness, self-care and personal responsibility of all colleagues. You have to understand this: You can’t be healthy unless you’re mentally healthy!
How do you rate the success of the campaign?
After talking with a large number of people, I know that we have taken a huge step forward in our efforts to destigmatize mental illness in the company and thus in society as a whole. I met an employee who was mentally ill for more than two years without anyone knowing about the situation or being able to help. He said the campaign enabled him find to courage to seek help. Such moments have shown us just how valuable our work is.
Willingness to talk about mental health appears to be generally increasing?
The questions being submitted to us and all partners in occupational health management are rising sharply. For this reason, we have increased the number of support options once again and expanded our partnership with regional experts in the area of mental health.
Do you plan to continue the campaign?
Definitely. The mental health of our workforce is a very high priority for the company’s management team and us.
As a fundamental value, the topic of health has become deeply rooted in our consciousness and become synonymous with a high quality of life. As a central goal in life, the megatrend is shaping all areas of life, industries and companies. Based on available data, mental health in particular is a key factor in employee health. Audi therefore sent a strong signal in 2023 and hired four psychologists in Audi Occupational Health.