Series of original Audi LeMans racing cars

Audi Tradition

Audi can look back on over 100 years of history. To this day, the company’s identity is defined by a passion for innovation and the courage to embrace change. Audi Tradition keeps this extraordinary history alive – so that it remains visible, tangible and accessible to all.

History

Here you can find interesting information about the fascinating development of Audi, the most important milestones in its history, as well as its products and greatest successes

Close-up of a traditional Audi model in front of a historic Audi plant

Company history

Very few companies can look back on such a long, varied and eventful history. The companies from which today’s AUDI AG was formed – the oldest, NSU, was founded in 1873 – continue to characterise Audi and its corporate culture to this day. An innovative and pioneering spirit, as well as the courage to try out new things, have been part and parcel of Audi from day one. Even today, these qualities form the basis for the company’s aspiration to play a decisive role in shaping the present and the future of mobility.

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An Audi model is displayed on a pedestal at an event

Iconic models in the history of Audi

Audi Type C “Alpensieger”, Horch 853, Wanderer W 25 K, DKW Front, NSU Prinz and the iconic Audi Sport quattro – these are just some of the many and varied products that the company has developed over the years. Over the course of its history, Audi has explored almost all the different variants of the motorcar and has left its mark on each of them. And let’s not forget two-wheelers, which added further exciting chapters to the company’s history. You can find an overview here.

A racing car on a racetrack in front of skyscrapers

Racing history

Motorsport has always been an integral part of the Audi story: from reliability trials in the early days of the automobile, the era of the legendary Grand Prix racing cars, spectacular rally successes with the quattro in the 1980s to the wins in touring car, GT and endurance racing. All of these accomplishments have shaped Audi’s self-image right up to the present day.

Experience Audi Tradition

The primary task of Audi Tradition is to keep the history of Audi alive. Exhibitions, events and a host of other activities offer excellent opportunities to experience the Audi tradition.

Bird's eye view of a crowd of people standing around Audi models

Events

Discover the history of Audi with all your senses at one of the many events that Audi Tradition organises. We look forward to meeting you!

Exterior view of the Audi Forum Neckarsulm

Museums and exhibitions

Here you have the chance to experience the history of Audi up close. You’ll have time to look at everything at your leisure and ask all the questions you want. Visit us at the Audi museum mobile in Ingolstadt or at the Audi Tradition exhibition in the Audi Forum Neckarsulm. The August Horch Museum in Zwickau is a great place to learn more about the early days of our predecessor brands and about car manufacturing in Saxony.

Many people walk around among the Audi models on display

Clubs & Communities

Passion brings people together. And community keeps passion alive. All over the world, you can find a wide variety of fan clubs and communities. They are all united by a fascination for Audi and the company’s historic brands.

A blue-painted Audi model stands next to spare parts in a workshop

Shops and services

Replacement parts for your classic Audi model, books or accessories – our Audi Tradition online shop offers a wide range of items. You can also visit our Ingolstadt and Neckarsulm locations if you want to look at and try out our accessories in person before taking them home with you.

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Audi Tradition app

Download the free Audi Tradition app to your smartphone

@auditradition on TikTok

Visit the TikTok channel of Audi Tradition

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@auditradition on Instagram

Visit the Instagram channel of Audi Tradition