Motorsport history

The rich history of Audi in motorsport includes more than a century of success. From the early beginnings, roaring through the 30s with the silver arrows, to decades of race wins and titles on four and two wheels, revolutionizing rallying with quattro and taking that technology onto racetracks worldwide, endurance racing triumphs at Le Mans, DTM titles, electric racing in Formula E and winning the grueling Dakar Rally, the four rings represent success in competition.

World Rally Championship

4

world titles

DTM

12

drivers’ titles

Le Mans 24 Hours

13

overall victories

Motorsport history of the four rings 

 

Find out more about the over 100 years of history in the different eras of the four rings in motorsport.

The beginnings

Race car

Origins of racing

The motorsport origins of the companies symbolized by the “Four Ring”, as well as NSU, go back to before the First World War.

Race car

The age of the Silver Arrows

Following the 1932 merger of the automotive companies Audi, DKW, Horch and Wanderer it was important to promote the new Auto Union name. Motorsport was the ideal platform.

Race car

The success of NSU

NSU was already making a name for itself in motorsport in the early twentieth century. By 1967, the brand scored notable race victories and automobile races.

Rennwagen

DKW in racing

DKW, founded by Jörgen Skafte Rasmussen in Zschopau, contested races successfully with two-stroke motorcycles from 1921. DKW touring cars began their motorsport career in 1929.

quattro in the world of motorsport

Audi quattro

quattro in rallying

The Audi quattro revolutionised rallying with its four-wheel drive. In combination with the five-cylinder turbocharged engine, the new technology helped Audi to win four world championship titles.

Audi 200 quattro

quattro on the racetrack

Following its successes in rallying, circuit racing was the perfect next challenge for Audi and quattro four-wheel drive.

Racing into the new millennium

Audi R10 TDI

Le Mans

Audi has characterised an entire era of the Le Mans 24 Hours. From 1999, the brand achieved 13 overall victories during 18 starts in the world’s most famous endurance race.

Audi A4 DTM

DTM

With its return to the DTM, which was revived for the 2000 season, Audi built on its previous successes. The Abt-Audi TT-R, the Audi A4 DTM and the RS 5 DTM won a total of ten titles.

Audi Sport customer racing

When Audi’s customer racing programme began in 2009, it was hardly foreseeable that the brand’s cars would one day win more than 500 titles on every continent in the world.

Audi S1 EKS RX quattro

World RX

After Mattias Ekström became World Rallycross champion with his private team EKS in 2016, Audi Sport supported the programme with the Audi S1 EKS RX quattro for two years.

Audi e-tron FE07

Formula E

Audi continued its path of electrification in Formula E that it began at Le Mans. For the 2017/2018 season, the brand started a factory programme in the first electric racing series.

Audi RS Q e-tron

Dakar Rally

The Audi RS Q e-tron¹ in 2024 became the first car to win the Dakar Rally with an electric drivetrain², high-voltage battery and an energy converter.

¹Audi RS Q e-tron, pictured above: This vehicle shown here is the Rally Dakar vehicle that is not available as a production model.

²The Audi RS Q e-tron combines an electric drivetrain with an energy converter system based on the TFSI engine and a generator.

Audi Tradition 

 

The history of Audi continues to live on thanks to Audi Tradition. Find out more about the history of the brand and current events.

Series of original Audi LeMans racing cars

Audi Tradition

Audi Tradition brings the history of the company and the Audi brand to life to this day. Over 100 years characterized by the courage to innovation and change.

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An Audi model is presented on a pedestal at an event

Iconic models in the history of Audi

Innovative engines, technology, design: every Audi icon has written automotive history. This selection of pioneering models shows “Vorsprung” in all its facets.

Black and white image of a historic of a production einer historischen Serienfertigung

The history of AUDI AG

This is how the company A. Horch & Cie, founded in 1899, became Audi, which today is known worldwide for ‘Vorsprung durch Technik’.

Draufsicht auf einen Audi Silberpfeil auf der Messe.

Events

Motorrad, Serienautomobile, Motorsport – Auf den Veranstaltungen von Audi Tradition wird die Leidenschaft für die Audi Geschichte und Gegenwart gelebt.

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