Cornerstone

In 1899 August Horch wrote the first chapter in Audi’s history when he established the motor vehicle company known as Horch & Cie.. Ten years later, he founded a second car manufacturing company: Audi Automobilwerke in Zwickau.

Reading Time: 1 min

The beginnings

AUDI AG is able to look back on an exciting and varied past – its tradition of car and engine manufacturing extends back into the 19th century. It all began with August Horch, one of Germany's pioneering personalities automobile engineers. After graduating from the Technical Academy in Mittweida, Saxony he worked on engine construction and later as head of the motor vehicle production department of the Carl Benz company in Mannheim. In 1899 he started his own business A.Horch & Cie. in Cologne. Horch moved to Saxony in 1902, first to Reichenbach then in 1904 to Zwickau, where the company was transformed into a joint-stock corporation.

August Horch

August Horch

From Horch to Audi

 

Following differences of opinion with the Board of Management and Supervisory Board, August Horch left the company in 1909 and immediately established a second car company in Zwickau. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So "horch!" – or "hark" – became "audi!". The idea of using the Latin imperative form came from the son of one of August Horch's business partners; the boy, well-versed in Latin, had overheard the discussion about the search for a new company name. In subsequent correspondence, August Horch even signed his letters with the words "Kind regards – Audi-Horch". Audi Automobilwerke GmbH itself became a joint-stock company in December 1914.

Close

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

    Close

    Close

    Your browser does not seem to be up to date. Maybe our website does not work optimally. Most browsers (but not MS Internet Explorer 11 & older) work fine.
    We recommend you to update your web browser!
    The latest version can ensure a good result anywhere on the internet.

    Thank you very much for your visit.

    Your Audi Team

    The international Audi website

    Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

    Audi of America: models, products and services

    Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers.

    Switch to audiusa.com

    Error report

    The feedback form is currently unavailable.
    Please try again later.

    You may deactivate your ad blocker to view the feedback form.

    This website uses cookies. By using this website and its offers and continuing navigating, you accept these cookies. You can change them in your browser settings.