Perspectives: a progressive look at FC Bayern Munich

FC Bayern became the subject of five sports photographers. Using a range of technical approaches, they interpreted the match in their own distinctive way.

03/30/2022 Reading Time: 4 min

Progress is a matter of perspective

A change of perspective is often the source of great inspiration, of moments when you can see the world of the future today. Audi aspires to make use of this inspiration to create meaningful approaches to progress in every way.


For this approach, five sports photographers were asked to share their personal football perspectives and interpretations of progression at a number of FC Bayern matches.


The result: five impressive series of images in which the visual world of football has been reinterpreted.


At a photo exhibition at FC Bayern World, these new perspectives on football could be experienced up close. The exhibition took place from 12 – 30 April.

Double exposure: Thomas Stöckli

Using an in-camera mode, Thomas Stöckli creates double exposures, i.e. double-exposed images in which two photos ‘blend together’ into one self-contained work. These images are then exposed one on top of the other not on a computer, but directly in the camera. As a photographer, Thomas therefore no longer has any influence on the design of the images as the photographs are completed in his camera immediately after the double exposure while he is still in the stadium. With this approach to photography, he is particularly fascinated by the emergence of different levels and depths, of doubling and the possibility of capturing short match scenes in one image.


“Probably the biggest difference to normal football photography is that I couldn’t just take several pictures in series mode and then choose the best of them. I had to decide intuitively upon one moment, upon only one image in each case. There was only one chance – mistakes could no longer be rectified.”

Swiss photographer Thomas Stöckli first found his inspiration for photography in the snowboarding scene where he received worldwide recognition. His aspiration is to photograph athletes in motion, regardless of the sport – paying particular attention to simplicity, mysticism and quietness.

Shifted perspective: Lorenz Holder

“I associate progressiveness with the constant search for ‘the new’. New locations, new angles, techniques and even new sports represent progression for me. In football photography, the emphasis is usually on reportage and documentary. My aim was to bring a breath of fresh air to football photography with tilt-shift perspective and motion blur and to invent a rather artistic style that conveys a visual image to the observer that he or she wasn’t aware of from football.”

Lorenz Holder developed his passion for photography from winter sports. He is fascinated by photos that manage to capture a complex story in one single small moment.

Reportage photography: Julian Baumann

“The reportage format is fascinating in football in those areas where the TV cameras no longer look. In the tunnel, in the changing room and left and right of the pitch. The photo of Jamie Lawrence from the FC Bayern Campus is an example of this and brilliantly describes the theme of ‘progression’. As an up-and-coming young player, Jamie got the opportunity to step into the limelight at the Audi Summit. Working with young talent is playing an increasingly important role in football, and to me this photo conveys the emergence of a new generation.”

Julian Baumann is a successful reportage photographer and, as a Munich native, a fan of FC Bayern. It wasn’t the first time he had photographed ‘his’ club. His look behind the scenes shows more than just the ordinary.

Sequences: Markus Fischer

"Sequences are fascinating to me because they allow you to present athleticism and action to the viewer in a decelerated way, without compromising on visual impact. The dynamics of sequence shots are unique and bring the scenes to life."

Markus Fischer lives a very active lifestyle which influences his photography in the field of action sports. He repeatedly relies on new technologies and techniques to create unusual angles. His series of images from the Audi Football Summit literally takes the observer straight on to the pitch with the players.

Close-up: Gian Paul Lozza

“For my interpretation of progressive football photography, I firstly turned to the graphic world and the clear, symmetrical lines of the current Audi models for my inspiration. I also wanted to convey ‘closeness’ to the observer to bring football to life more and portray the players as more human. Sweat, conflict, defence – not only the shot at goal, but all situations on the field should be tangible.”

Gian Paul Lozza’s photographs are the result of a clear and precise vision. Respected worldwide for his portraits and landscapes, the Swiss national is especially famous for his heroic sports photography. In this he captures the human form with the same sculptural rigour that he applies to his landscape photography.

Together all-electric through Europe

Home of Football 02/21/2022

Together all-electric through Europe

In its top-class design, the Audi RS e-tron GT sets off on an all-electric road trip. To a city that offers impressive backdrops, evocative cultural sites, and strong future projects – as well as the first leg of Bayern Munich in the last 16 of the European Cup.

Read more

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.


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