The Year of the Tiger

Each year, the celebration of the Lunar New Year in China and all over the world marks the end of winter’s coldest days and the transition between signs the Chinese zodiac calendar. 2022 is the Year of the Tiger — an animal and spirit the partners Audi and FC Bayern have a lot in common with. So, this year Audi and FC Bayern celebrate the Year of the Tiger together.

Reading Time: 3 min

This February, the German partners join their fans and friends in China in celebrating the Spring Festival. Figuratively speaking, of course, as their plans to travel to China have been consistently put on hold in recent years. Still, the FC Bayern players Thomas Müller, Sven Ulreich, and Kingsley Coman found a way to stay connected to their Chinese community — by channeling their inner Tiger. Tigers are ambitious, courageous, self-confident, and have a strong sense of justice and a commitment to help others for the greater good. The players at FC Bayern live by these values every day. As the Spring Festival is in full swing, they take the opportunity to really study the Tiger, its strengths, and what it means to think like a Tiger.

he festivities around Chinese New Year celebrate a transition in the 12-year cycle of zodiac animal signs and their ascribed attributes, based on the lunar calendar. February 1, 2022, marks the reign of the Tiger.  According to the Chinese zodiac, Tigers are courageous and active people who love a good challenge and adventure in life.

 

Even without factoring in the traits and characteristics of its zodiac sign, the tiger has an air of casual superiority about it. Take a step closer and you’ll find the attributes of the Tiger are determined by superlatives of ambition and performance — attributes that are also found in great football players. 

In this Year of the Tiger, great football players like those at FC Bayern are reminded of themselves and their constant goal to be first.

I don’t shy away from a challenging game. I think a good player has a lot to gain from a challenge — it is when we rely on our passion and imagination most.”

Kingsley Coman

The Tiger incites a sense of both awe and admiration: its prowess, its ferocity, its beauty, and the harmony of the opposites. It is full of life and embodies the spirit and drive to achieve and make progress. Sound familiar?

 

Whether it’s on the pitch or on the track, FC Bayern and Audi live and breathe progress. Just like the Tiger, they never give up, no matter how many difficulties or obstacles they face. On the pitch, this Tiger attitude is what has paved the way for FC Bayern to become one of the most successful football teams of all time.

So much of the game is determined by intuition and endurance. If you never accept defeat as an option, it’s easier to connect with your instinct and fight to the finish.”

Thomas Müller

Putting progress first also means keeping a watchful eye on the future. In Chinese culture, the Tiger is seen as the guardian of children, who often wear tigers on their clothes as a sign of good luck. Because protecting children means ensuring a better tomorrow. The protective nature of Tigers is rooted in their intrinsic sense of justice and dedication to honoring what is true and good.

st like the Tiger, FC Bayern has always been dedicated to the young people who will shape our future. The future of this club always has and always will depend on its people — the young talents, teammates, fans of all ages and the legacy they all carry into the world.

 

The legacy of always striving to win — no matter how many trophies are on the shelves at Mom’s place already — of always playing by the rules, of always thinking as a team, and the new legacy of always thinking like a Tiger.

Being at FC Bayern is always an incredible journey and the best part is the people we encounter along the way. I can’t wait to see where we go next.”

Sven Ulreich

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The clear design of the Audi Q4 e-tron, with its focused front and powerful rear, gives a characteristic shape to the future of electric mobility. The Audi Q4 e-tron’s progressive interior is characterized by technological innovation, sportiness, and functionality.

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Audi Q4 Sportback e-tron: Power consumption (combined*) in kWh/100 km: 19.7–16.0CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Audi Q4 Sportback e-tron: Power consumption (combined*) in kWh/100 km: 19.7–16.0CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

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