2018 Fiscal Year Compact
Deliveries
1,812,485
Audi brand
Operating return on sales
6.0 %
(after special items, before special items 7.9 %)
Return on investment (RoI)
10.0 %
Further financial highlights in the Fiscal Year 2018
Revenue
59,248
EUR million
Operating return on sales
6.0 %
(after special items, before special items 7.9 %)
Research and development ratio
7.1 %
Net cash flow
2,141
EUR million
Ratio of capex
5.9 %
Return on investment (RoI)
10.0 %
Deliveries and distribution
- In 2018, Audi delivered 1,812,485 (previous year 1,878,105) cars to customers worldwide – down 3.5 % on the previous year’s record level.
- Model changeovers, political and economic uncertainties as well as the switch to the new WLTP test cycle dominated business for Audi in Western Europe. Overall deliveries to customers there were down 13.9 %, at 693,330 (previous year 805,388) units.
- In China, Audi confirmed its position as the most successful premium brand. In total, 663,049 (previous year 597,866) Audi vehicles were delivered. This represents an increase of 10.9 % even though the overall market contracted.
- In the United States, Audi once again achieved strong sales in 2018, ending the year with 223,323 (previous year 226,511) deliveries to customers, slightly below the comparative figure for 2017 (–1.4 %).
- The most important new product in 2018 was the Audi e-tron. The fully electric SUV is being well received by customers: Even before its official market introduction, around 20,000 advance orders had already been placed by the end of the year.
Deliveries to customers by model
| 2018 | +/– % versus 2017 | |
|---|---|---|
| Audi A1 | 81,513 | –14.8 |
| Audi Q2 | 97,091 | +3.9 |
| Audi A3 | 297,897 | –7.5 |
| Audi Q3 | 170,458 | –18.0 |
| Audi TT | 14,641 | –38.7 |
| Audi A4 | 344,586 | +0.9 |
| Audi A5 | 107,779 | +0.9 |
| Audi Q5 | 294,905 | +4.6 |
| Audi A6 | 253,820 | –0.9 |
| Audi A7 | 19,974 | +7.2 |
| Audi Q7 | 95,768 | –9.7 |
| Audi A8 | 20,045 | –6.0 |
| Audi Q8 | 10,543 | – |
| Audi R8 | 2,760 | –10.0 |
|
Internal vehicles before market introduction |
705 | n/a |
| Audi brand | 1,812,485 | –3.5 |
| 2018 | +/– % versus 2017 | |
|---|---|---|
|
Lamborghini brand |
5.750 | +50.7 |
|
Ducati brand |
53.004 | –5.1 |
Download all information
03/14/2019 | Talking Business – 2018 Fiscal Year Compact
15 pages, EN
3.8 MB
03/14/2019 | Annual Report 2018
276 pages, EN
7.5 MB
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