Sportiness and emotion delivering high returns

Sportiness and emotion delivering high returns

The Audi high-performance-segment is more than just emotionally charged. It is also delivering a vital value contribution for the Four Rings.

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2018 Fiscal Year Compact

2018 Fiscal Year Compact

Deliveries

1,812,485

Audi brand

Operating return on sales

6.0 %

(after special items, before special items 7.9 %)

Return on investment (RoI)

10.0 %

More details

Further financial highlights in the Fiscal Year 2018

Revenue

59,248

EUR million

Operating return on sales

6.0 %

(after special items, before special items 7.9 %)

Research and development ratio

7.1 %

Net cash flow

2,141

EUR million

Ratio of capex

5.9 %

Return on investment (RoI)

10.0 %

Deliveries and distribution

  • In 2018, Audi delivered 1,812,485 (previous year 1,878,105) cars to customers worldwide – down 3.5 % on the previous year’s record level.
  • Model changeovers, political and economic uncertainties as well as the switch to the new WLTP test cycle dominated business for Audi in Western Europe. Overall deliveries to customers there were down 13.9 %, at 693,330 (previous year 805,388) units.
  • In China, Audi confirmed its position as the most successful premium brand. In total, 663,049 (previous year 597,866) Audi vehicles were delivered. This represents an increase of 10.9 % even though the overall market contracted.
  • In the United States, Audi once again achieved strong sales in 2018, ending the year with 223,323 (previous year 226,511) deliveries to customers, slightly below the comparative figure for 2017 (–1.4 %).
  • The most important new product in 2018 was the Audi e-tron. The fully electric SUV is being well received by customers: Even before its official market introduction, around 20,000 advance orders had already been placed by the end of the year.

Deliveries to customers by model

 

  2018 +/– % versus 2017
Audi A1 81,513 –14.8
Audi Q2 97,091 +3.9
Audi A3 297,897 –7.5
Audi Q3 170,458 –18.0
Audi TT 14,641 –38.7
Audi A4 344,586 +0.9
Audi A5 107,779 +0.9
Audi Q5 294,905 +4.6
Audi A6 253,820 –0.9
Audi A7 19,974 +7.2
Audi Q7 95,768 –9.7
Audi A8 20,045 –6.0
Audi Q8 10,543
Audi R8 2,760 –10.0
Internal vehicles before
market introduction
705 n/a
Audi brand 1,812,485 –3.5
  2018 +/– % versus 2017
Lamborghini brand
5.750 +50.7
Ducati brand
53.004 –5.1

Download all information

 

03/14/2019 | Talking Business – 2018 Fiscal Year Compact

15 pages, EN

PDF

3.8 MB

03/14/2019 | Annual Report 2018

276 pages, EN

PDF

7.5 MB

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