Welcome to the Audi Report 2024! The combined annual and sustainability report of Audi brings together the topics of strategy, finance as well as Environmental, Social and Governance (ESG).
January to March 2025
Deliveries
388,756
cars
Operating profit
0.5
EUR billion
Operating margin
3.5 %
Revenue
15.4
EUR billion
Net cash flow
-0.1
EUR billion
Investment ratio
10.3 %
Keyfacts 1st quarter 2025
- In the 1st quarter of 2025, the Brand Group Progressive delivered 388,756 cars of the Audi, Lamborghini and Bentley brands, a decline of 3.3 percent.
- Deliveries of fully electric Audi models increased by 30 percent.
- Revenue increased by 12 percent to €15.4 billion, mainly driven by a better mix as well as a higher BEV share.
- Operating profit amounted to €0.5 billion and the operating return on sales was 3.5 percent – mainly influenced by higher costs of goods sold, also related to a higher BEV share and provisions for the CO₂ regulation.
- Net cash flow came in at –€0.1 billion.
Deliveries
The non-financial indicator of deliveries to customers reflects the number of new cars of the Brand Group Progressive handed over to customers.
| Deliveries to customers | Compared with the prior-year level | deliveries to customers accumulated | Accumulated compared with the prior-year level | |
| First quarter 2025 | 388,756 | -3.3 % | – | – |
‘Our key figures for the first quarter clearly show that we must continue to improve our efficiency and competitiveness and are therefore pushing ahead with the transformation of Audi with our full strength.’
- Jürgen Rittersberger, Member of the Board of Management for Finance, Legal Affairs and IT, AUDI AG
Forecast
Anticipated development in the key performance indicators of the Brand Group Progressive 2025
| Deliveries to customers | between 1.7 and 1.8 million vehicles |
| Revenue | between EUR 67.5 and 72.5 billion |
| Operating return on sales | between 7 and 9 percent |
| Net cash flow | between EUR 3 and 4 billion |
| Investment ratio | between 10 and 12 percent |
Explanation of the key performance indicators
The basis for the management of the Brand Group is a value-oriented corporate management approach in combination with the following key performance indicators, which are important drivers of our corporate development and support the goals of our strategy.
<p>The non-financial indicator of deliveries to customers reflects the number of new vehicles of the Brand Group Progressive handed over to customers. This performance indicator reflects demand from customers for our products and reveals our competitive and image position in the various markets worldwide. Strong demand for our products has a major impact on production, and consequently also on the capacity utilization of our sites and the deployment of our workforce. In addition, a continuing high level of vehicle deliveries reflects high customer satisfaction.</p>
<p>The financial key performance indicators include revenue of the Audi Group, which is a financial reflection of our market success.</p>
<p>Another key performance indicator is the operating profit of the Audi Group. This key figure represents the economic performance of our core business as well as the economic performance of our fundamental operational activity, and is defined as follows:</p> <p> </p> <p>Revenue</p> <p>– Cost of goods sold</p> <p>– Distribution costs</p> <p>– Administrative expenses</p> <p>+ Other operating income</p> <p>– Other operating expenses</p> <p><strong>= Operating profit</strong></p> <p> </p> <p>Our financial key performance indicators also include the operating return on sales of the Audi Group:</p> <p><strong>Operating return on sales</strong> = Operating profit / Revenue<br></p>
<p>Net cash flow, which serves as a benchmark of the Audi Group’s level of self-financing, is calculated as follows:</p> <p><br></p> <p>Cash flow from operating activities</p> <p>– Investing activities attributable to operating activities</p> <p><b>= Net cash flow</b></p>
<p>The investment ratio describes research and development activities and capex as a proportion of revenue.</p> <p>The research and development ratio expresses Audi’s innovative strength and also ensures that it maintains competitive cost structures.<br></p> <p>Research and development ratio = Research and development activities / Revenue<br></p> <p>Capex includes investments in property, plant and equipment, investment property and other intangible assets according to the cash flow statement. Here, capital investment in essence comprises financial resources for modernizing and expanding our range of products and services, for optimizing our capacities and for improving the Audi Group’s production processes. Investment decisions are requested by the specialist areas, then scrutinized and prioritized by Investment Controlling and the “Investment Group” corporate committee. Major decisions affecting investment policy are also approved by the Company’s Supervisory Board.</p> <p>Capex ratio = Capex according to the cash flow statement / Revenue</p>
Multi-year comparison
Key figures of the Brand Group Progressive
| 2022 | 2023 | 2024 | |
| Deliveries of cars to customers [¹] | 1,638,638 | 1,918,912 | 1,692,548 |
| Revenue (EUR million) | 61,753 | 69,865 | 64,532 |
| Operating profit (EUR million) | 7,550 | 6,280 | 3,903 |
| ROS | 12.2 | 9.0 | 6.0 |
| Net cash flow (EUR million) | 4,808 | 4,740 | 3,072 |
| Investment ratio (percent) | 11.1 | 12.4 | 12.5 |
[¹] including delivered vehicles built locally by associated Chinese companies
The historical key figures of the Audi Group can be found in the download area
