Strategy
The automotive industry is experiencing radical upheaval. The Audi Group is likewise in the process of redefining itself for the future and playing an instrumental role in shaping the transformation as we head into a new age of mobility. Step by step, the Company is implementing its strategy.
Unleash the beauty of sustainable mobility
Sustainable mobility means:
- In the long term, we will offer CO₂-neutral premium mobility.
- In the medium term, we will offer the strongest range of electric models amongst the premium competitors.
- By the middle of the coming decade, we will sell about a million electrified cars each year.
- By 2025, we will have reduced the CO₂ footprint of the Audi fleet by about 30 percent over the entire lifecycle. In this way, we will improve Audi’s environmental impact.
- We aim to be completely CO₂-neutral by 2050 at the latest.
Unleash the beauty means:
- We want to be the most progressive premium brand with the best customer experience.
- We want to be the brand with the greatest appeal, fascinating customer-relevant innovations and breathtaking design.
Our mission:
We act purposefully, systematically and with our full efforts – in other words, consistently. That is why our mission is “Consistently Audi.”
What are our goals?
- Consistently customer
We want Audi to become the company with the most satisfied customers. - Consistently electric
We will move to the forefront of electric mobility. - Consistently connected
We are creating an open digital ecosystem. - Consistently sustainable
We conduct our business responsibly, transparently and with integrity. We act in harmony with ecology and economy and with a clear long-term perspective.
