Growth and stability
The Audi Group not only wants to secure its own competitiveness over the long term; we also aim to conduct our business in a values-led and viable way, in the interests of our stakeholders.
Audi’s responsible, value-oriented corporate governance puts the emphasis on profitable growth. We take a holistic view of sustainability – in our economic decisions we always also take account of ecological and social aspects in order to secure the long-term competitiveness of the Company and therefore uphold its responsibility as a reliable employer. Economic efficiency and job protection are equal-ranking goals here.
The Audi Group is investing in the future and in additional growth. The focus is mainly on investment in new models and future technologies – in the areas of digitalization and alternative drive technologies, for example – and the expansion of the worldwide production network.
Strategic growth plan for China
Audi will further expand its business activities in the Chinese market: Under a ten-year plan, the Company has agreed specific goals with FAW Group, its local partner. For instance, Audi will significantly expand its model portfolio built locally at FAW-Volkswagen and enter new segments, including with electrified cars. In order to make the most of China’s market potential in the long term, Audi will be expanding the existing joint venture structure to include a second partnership with SAIC Motor.