Sustainability Program

The Audi Sustainability Program combines strategic goals in the area of sustainability with concrete measures. It is divided into the four core topics “Operations and Integrity,” “Products and Services,” “Value Creation and Production” as well as “Employees and Society.”


Sustainability Program 2017

9 pages, EN


1004.2 KB

Operations and Integrity

Goal Measure Date
8 to 10 percent operating return on sales Implementation of the projects in Strategy 2025 and in the Action and Transformation Plan Continuous development
21 percent return on investment (ROI) Implementation of the projects in Strategy 2025 and in the Action and Transformation Plan Continuous development
6.0 to 6.5 percent research and development ratio Implementation of the projects in Strategy 2025 and in the Action and Transformation Plan Continuous development
5.0 to 5.5 percent ratio of capex Implementation of the projects in Strategy 2025 and in the Action and Transformation Plan Continuous development
Self-finance the transformation to provider of sustainable, individual premium mobility Implementation of the projects in Strategy 2025 and in the Action and Transformation Plan Continuous development
Implement the requirement and provisions regarding the Independent Compliance Monitor in conjunction with the settlement agreements with the U.S. authorities Reinforcement of the whistleblower system, expansion of the Internal Control System as well as organizational development Continuous development
Reinforce integrity Extension of consulting programs/awareness/training courses Continuous development

Products and Services

Goal Measure Date
Reduce CO₂ emissions from the Audi EU new car fleet by 27 percent (base year 2012) Reduction of fuel consumption by using technologies from the modular efficiency platform 2020
Reduce environmental impact across the entire lifecycle compared with the predecessor model Preparation of product-based life cycle assessments for new vehicle models; validation and certification of life cycle assessments; publication of the data   Continuous development
Significantly reduce fuel consumption for every new vehicle compared with the predecessor model Switching of 70 percent of new vehicles sold with combustion engine to mild hybridization 2022
Expand the range of electric drive concepts offered under the Audi e-tron umbrella brand Extension of the plug-in hybrid portfolio to three Audi models 2020
  Ensure availability of at least one plug-in hybrid in every core segment from compact class or higher (Audi A3)   2023
  One third of Audi new vehicles features an electric drive (availability of at least one battery electric vehicle for each core segment) 2025
  Production launch of the first fully electric Audi vehicle 2018
  Extension of the product portfolio to a total of three fully electric Audi models 2020
Ensure availability of charging systems for private charging to coincide with the market introduction of the first fully electric series-production model from Audi  

Competitive charging lineup for electrified Audi models for domestic charging, including:

– Charging equipment

– Smart charging functions, e.g. PV

– Optimized charging

– Innovative technologies

  Further development of the charging lineup for electrified Audi models in relation to the smart integration of electric vehicles into power grids to promote the compatibility between electric vehicles and the grid; including piloting of services to network the vehicle with the power grids 
Ensure the availability of fast-charging infrastructure along the long-distance transport axes in Europe and USA to promote long-distance capability of electric vehicles [2] Infrastructure expansion in cooperation with partners, e.g. IONITY joint venture in Europe and Electrify America in the USA, as an incentive for electric vehicles 2022
Extend the charging infrastructure at the Audi sites Setup and operation of cross-site charging infrastructure at Audi sites for the SOP Audi e-tron; further needs-based expansion for processes in the plant as well as supply of company cars and employee leasing vehicles (with the introduction of further electric models)   Continuous development  
Provide sustainable charging options for fleet customers Development of a sustainable charging solution for fleet customers 2020
Conserve resources through new recycling concepts for closing material cycles Development of second-life applications for high-voltage batteries 2018
  Development of a recycling process for traction-battery cells 2019
Expand the range to include fuel cell drive concepts under the Audi h-tron umbrella brand Further development of fuel cell technology, introduction of a small series with fuel cells in the market 2022
  Rollout of fuel cell technology across the Group brands 2025
Expand the range to include CNG drive concepts under the Audi g-tron umbrella brand Development and introduction of further engines and vehicle concepts with CNG drive 2017
Provide carbon-neutral energy sources from renewable energy to reduce greenhouse gas emissions Development and advancement of synthetic liquid fuels under the Audi e-fuels umbrella brand (e-diesel, e-gasoline and e-ethanol) Continuous development
  Market introduction of Audi e-fuels and Audi e-power in addition to Audi e-gas 2019
  Extension of strategic partnerships and cooperation agreements regarding research and development into renewable energies Continuous development
  Integration of a CO₂ capturing plant (capturing CO₂ from the air) into a power-to-gas or power-to-liquid plant [3] 2018
Responsibility for the safety of customers and other road user Portfolio of predictive assistance and safety systems Continuous development
Enhance road safety Further development of technologies toward piloted/autonomous driving 2025
Develop urban mobility offerings in collaboration with urban stakeholder Piloting of services and technologies to reduce emissions, optimize traffic flows and increase space efficiency in cities worldwide 2018

[1] European market, status prior to publication

[2]  The goal “Infrastructure expansion as an incentive for electric vehicles in cooperation with partners” from the Sustainability Program 2016 was specified in detail for the  2017 program and no reference to this specific wording remains.

[3] By pooling modification work in the entire plant in Werlte this measure was postponed from 2017 to 2018

Value Creation and Production

Goal Measure Date
Integrate sustainability into supplier relationships Training for all procurement employees to build on sustainability standards in supplier relationships Continuous development
  Introduction of a sustainability rating, which uses a questionnaire and an on-site check as a basis to determine the fulfillment of sustainability requirements with relevant first-tier suppliers at the production site   2020
  Involvement in industry standards and Group tools to ensure compliance with environment-related and social standards inthe supply chain Continuous development
Integrate sustainability into the supply of raw materials Development of circular economy concepts for the supply chain (focus: aluminum and HV battery) 2020
  Analyze CO₂ emissions in the supply chain and derive potential measures for their reduction 2020
Involve dealerships in implementing Audi’s sustainability strategy Setting up two pilot dealerships in Germany in order to test sustainability projects with a focus on the environment and in preparation for a rollout. Piloting of battery storage devices for charging electric vehicles at the dealer’s 2018
  Communication of sustainability topics to importers and dealers/integration of sustainability topics into existing training formats and development of new formats 2018
(Achieved in2017)
  Development of a consulting/measure package including energy consulting for dealerships 2019
(Achieved in 2017)
  Establishment of a parts range from certified used parts for Audi service partners for repair in line with a vehicle’s current value 2019
(Achieved in 2017)
Reduce waste for disposal, freshwater consumption, CO₂ and VOC emissions as well as overall energy consumption at the production sites by 25 percent per reference unit (base year 2010); within the scope of energy supply, a reduction target of 40 percent per reference unit by 2020 (base year 2010) is in effect for the German sites for CO₂ Detailed planning and implementation of site-specific packages of measures for achieving Group-wide reduction targets 2018
Expand and develop measures for reducing freshwater consumption at national and international sites Realization of water recycling at the Ingolstadt site using a membrane bioreactor; reduction target for freshwater requirements: 40 percent 2018
  Investment in projects with the long-term goal of wastewater-free production in Mexico 2018
Systematic reduction of energy consumption Reduction of overall energy consumption by targets derived from the prior-year consumption and corresponding specific implemented and documented individual measures in the operator and planning areas Continuous development
CO₂-neutral site in Brussels Reduction of all possible CO₂ emissions by adoption of energy efficiency measures and utilization of renewable energy sources as well as offsetting   2018

Employees and Society

Goal Measure Date
Make working hours and place of work more flexible Establishment of mobile working Continuous development
  Piloting of measures to promote more flexible working hours in the shift system 2018
Methodical updating of content of vocational and advanced training Extension of digital learning methods 2025
  Modification of content of vocational and advanced training in relation to strategic future-oriented topics 2025
Promote employee health 
Further development of occupational health & safety at international sites 2020
  Setup of digital offerings as part of Company health promotion 2022
Promote equal opportunities Increase in the proportion of women in the first management tier below the Board of Management to 8 percent and to 16 percent in the second management tier 2021
Strengthen cultural diversity Expansion of the proportion of international managers within AUDI AG, global employee rotation of the workforce, international young talent programs, intercultural awareness and training 2025
Promote work-life balance Expansion of childcare Continuous development
  Focus on the issue of care as part of employee information events Continuous development
  Expansion of services to cover daily demand near to the workplace (e.g. service boxes) 2018
  Promotion of employee mobility by extending the provision of job tickets and promoting car pooling Continuous development
Further develop voluntary programs Needs survey through annual dialogue events at the Audi sites 2018
Promote leadership and collaborative culture in tune with the corporate values and the Code of Cooperation Group-wide introduction of a role model program for managers and establishment of an Audi culture catalog 2018

[4] The goal “Expand corporate image” from the 2016 Sustainability Program was specified in detail for the 2017 program and no reference to this specific wording remains.



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