Sustainability Program

The Audi Sustainability Program combines strategic goals in the area of sustainability with concrete measures. It is divided into the four core topics “Operations and Integrity,” “Products and Services,” “Value Creation and Production” as well as “Employees and Society.”

Operations and Integrity

Goal Measure Date
9 to 11 percent operating return on sales Implementation of the Audi Transformation Plan and the Audi Strategy Continuous development
21 percent return on investment (ROI) Implementation of the Audi Transformation Plan and the Audi Strategy Continuous development
6.5 to 7.0 percent research and development ratio Implementation of the Audi Transformation Plan and the Audi Strategy Continuous development
5.0 to 5.5 percent ratio of capex Implementation of the Audi Transformation Plan and the Audi Strategy Continuous development
Self-finance the transformation to provider of sustainable, individual premium mobility Implementation of the Audi Transformation Plan and the Audi Strategy Continuous development
EUR 15 billion measure potential through the Audi Transformation Plan 2018-2022 Programs already set up with Project Management Office (PMO) and work packages of the Board of Management supplemented by a new work package for profitable “capital employed.” Supporting continuous management 2022
Reinforce Group-wide compliance and integrity Implementation of the Group-wide compliance and integrity program Together4Integrity in all companies through 2025 2025
  Accompanying communication campaign Together4Integrity 2025

Products and Services

Goal Measure Date
Reduce CO₂ emissions from the Audi EU new car fleet by 27 percent (base year 2012) Reduction of fuel consumption by using technologies from the modular efficiency platform 2020
Reduce environmental impact across the entire lifecycle compared with the predecessor model Preparation of product-based life cycle assessments for new vehicle models; validation and certification of life cycle assessments; publication of the data   Continuous development
Significantly reduce fuel consumption for every new vehicle compared with the predecessor model Switching of 70 percent of new vehicles sold with combustion engine to mild hybridization 2022
Expand the range of electric drive concepts offered under the Audi e-tron umbrella brand Extension of the plug-in hybrid portfolio to seven Audi models 2020
  Ensure availability of at least one plug-in hybrid in every core segment from compact class or higher (Audi A3)  [1] 2023
  40 percent of Audi new vehicles feature an electric drive (availability of at least one battery electric vehicle for each core segment) 2025
  Production launch of the frst fully electric Audi vehicle 2018 (completed)
  Extension of the product portfolio to a total of five electric cars 2020
Ensure availability of charging systems for private charging to coincide with the market introduction of the first fully electric series-production model from Audi  

Provide competitive charging lineup for electrified Audi models for domestic charging, including:

– Charging equipment

– Smart charging functions, e.g. photovoltaic-optimized charging

– Joint projects on home energy management systems (HEMS)

– Innovative technologies



  Further development of the charging lineup for electrifed Audi models in relation to the smart integration of electric vehicles into power grids to promote the compatibility between electric vehicles and the grid; including piloting of services to network the vehicle with the power grids 2020
Ensure the availability of fast-charging infrastructure along the long-distance transport axes in Europe and USA to promote long-distance capability of electric vehicles Infrastructure expansion in cooperation with partners, e.g. IONITY joint venture in Europe and Electrify America in the USA, as an incentive for electric vehicles 2022
Extend the charging infrastructure at the Audi sites Setup and operation of cross-site charging infrastructure at Audi sites for the start of production (SOP) of the Audi e-tron; further needs-based expansion for processes in the plant as well as supply of company cars and employee leasing vehicles (with the introduction of further electric models) Continuous development  
Provide sustainable charging options for fleet customers Development of a sustainable charging solution for fleet customers [3] 2020
Conserve resources through new recycling concepts for closing material cycles Development of second-life applications for high-voltage batteries



  Development of a recycling process for traction-battery cells 2019
Expand the range to include fuel cell drive concepts under the Audi h-tron umbrella brand Further development of fuel cell technology, introduction of a small series with fuel cells in the market 2022
  Rollout of fuel cell technology across the Group brands 2025
Provide carbon-neutral energy sources from renewable energy to reduce greenhouse gas emissions Development and advancement of synthetic liquid fuels under the Audi e-fuels umbrella brand (e-diesel, e-gasoline and e-ethanol) Continuous development
  Market introduction of Audi e-fuels and Audi e-power in addition to Audi e-gas 2019
  Extension of strategic partnerships and cooperation agreements regarding research and development into renewable energies Continuous development
  Integration of a CO₂ capturing plant (capturing CO₂ from the air) into a power-to-gas or power-to-liquid plant 



Responsibility for the safety of customers and other road user Portfolio of predictive assistance and safety systems Continuous development
Enhance road safety Further development of technologies toward piloted/autonomous driving 2025
Develop urban mobility offerings in collaboration with urban stakeholder Piloting of services and technologies to reduce emissions, optimize traffic flows and increase space efficiency in cities worldwide [5] 2018

[1] European market

[2] Date corrected from 2018 to 2019 due to development delay

[3] Pilot project completed; long-term series-production offering planned for fleet solutions in the Group through the newly established Volkswagen Group Charging GmbH under the brand Elli (Electric life)

[4] Date corrected from 2018 to 2019 due to reprioritization of technological supplementary measures at the PtG plant in Werlte

[5] Target modifcation, development of premium mobility offerings
in preparation  

Value Creation and Production

Goal Measure Date
Integrate sustainability into supplier relationships Training for all procurement employees to raise awareness of sustainability standards in supplier relationships Continuous development
  Introduction of a sustainability rating (S Rating) from mid-2019 with relevant first-tier suppliers 2019
  Involvement in industry standards and Group tools to ensure compliance with environment-related and social standards in the supply chain Continuous development
Integrate sustainability into the supply of raw materials Development of circular economy concepts for the supply chain (focus: aluminum and HV battery) 2020
  Analyze CO₂ emissions in the supply chain and derive potential measures for their reduction 2020
  Successive decarbonization of the supply chain together with suppliers Continuous development
  Adaption of existing processes through successive implementation of human rights duty of care for critical raw materials in the supply chain Continuous development
Involve sales in implementing Audi’s sustainability strategy Setting up two pilot dealerships in Germany in order to test sustainability projects with a focus on the environment and in preparation for a rollout. Piloting of battery storage devices for charging electric vehicles at the dealer’s




  Completion of a sustainable conference building (Audi Brand Center) at Munich Airport with an integrated photovoltaic system to generate electricity, ultra-efcient building technology, geothermal building cooling and heating, along with the use of sustainable building components 2019
  Commissioning of an electric charging station at Munich Airport with six charging points (two rapid-charging stations, four standard-charging stations), supported by second-life-battery buffer storage devices. Reuse of the e-tron meteorite as building for the electric charging station supplemented by sustainable materials 2019
Reduce waste for disposal, freshwater consumption, CO₂ and VOC emissions as well as overall energy consumption at the production sites by 25 percent per reference unit (base year 2010) Detailed planning and implementation of site-specific packages of measures for achieving Group-wide reduction targets



For the German sites Ingolstadt and Neckarsulm, we have set ourselves a reduction target of 40 percent for CO₂ per reference unit through 2020 (base year 2010) as part of energy supply Detailed planning and implementation of site-specifc packages of measures for achieving Group-wide reduction targets 2020
Achieve the target figure for the environmental impact reduction production per unit (UEP) of 35 percent. The environmental impact reduction production is a vehicle-specifc variable. From 2010 through 2025, the development is analyzed of the five key figures: CO₂ emissions, overall energy consumption, disposable waste, fresh water consumption and VOC emissions. Detailed planning and implementation of site-specific packages of measures for achieving Group-wide reduction targets 2025
Expand and develop measures for reducing fresh
water consumption at national and international sites
Realization of water recycling at the Ingolstadt site using a membrane bioreactor; reduction target for freshwater requirements: 40 percent 20190[8]
  Investment in projects with the long-term goal of wastewater-free production in Mexico



Systematic reduction of energy consumption Reduction of overall energy consumption by targets derived from the prior-year consumption and corresponding specific implemented and documented individual measures in the operator and planning areas Continuous development
CO₂-neutral site in Brussels Reduction of all possible CO₂ emissions by adoption of energy efficiency measures and utilization of renewable energy sources as well as offsetting  



All plants CO₂-neutral Detailed planning and implementation of site-specifc packages of measures for achieving targets 2025
Implement the performance standard/chain of custody of the Aluminium Stewardship Initiative (ASI) Verifcation of the ASI performance criteria and implementation of the necessary audit to renew the ASI certification of the aluminum components in the Audi e-tron high-voltage storage device 2021
  Extension of the ASI performance standard/chain of custody to include other aluminum components and production sites of AUDI AG Continuous development
Integrate sustainability in the supplier chain and Audi’s own added value of high-voltage storage devices Development of sustainability principles and support of the establishment of standards for high-voltage batteries in the working groups ‘Circular Economy’ and ‘Innovation’ of the Global Battery Alliance, hosted by the World Economic Forum Continuous development

[6] Due to changes in the project scope, only the pilot operation in Eching was fully implemented. Completion of operations in the first quarter of 2019

[7] Date corrected to 2019 due to lower production figure in 2018

[8] Date corrected from 2018 to 2019; Plant not yet operating fully in 2018

Employees and Society

Goal Measure Date
Make working hours and place of work more flexible Establishment of mobile working Continuous development
  Piloting of measures to promote more flexible working hours in the shift system 2018 (completed)
Methodically update of content of vocational and advanced training Extension of digital learning methods 2025
  Modification of content of vocational and advanced training in relation to strategic future-oriented topics 2025
  Maintaining vocational training figures and advanced training days at a high level (three-year forecast) 2020
Promote employee health 
Further development of occupational health & safety at international sites 2020
  Setup of digital offerings as part of Company health promotion 2022
Promote equal opportunities Increase in the proportion of women in the first management tier below the Board of Management to 8 percent and to 16 percent in the second management tier 2021
Strengthen cultural diversity Expansion of the proportion of international managers within AUDI AG, global employee rotation of the workforce, international young talent programs, intercultural awareness and training 2025
Promote work-life balance Expansion of childcare Continuous development
  Focus on the issue of care as part of employee information events Continuous development
  Expansion and development of urban services: offerings and services for daily requirements at the interface between home and work at the Ingolstadt and Neckarsulm sites [9] Continuous development
  Promotion of employee mobility by extending the provision of job tickets and promoting car pooling Continuous development
Further develop voluntary programs Needs survey through annual events/formats at the Audi sites

Continuous development


Promote a corporate culture along the lines of the Volkswagen Group Essentials, the Audi corporate values and the Code of Cooperation [11] Group-wide introduction of a role model program for managers and supervisors 2019
  Rollout and establishment of the Volkswagen Group Essentials 2019
  Establishment of the team dialogs and the principle indicator to publicize the Volkswagen Group Essentials and to measure the culture progress 2019
Increase employer attractiveness Initiation and promotion of future-oriented events with the focus on corporate citizenship/innovation (e.g. MQ! Innovation Summit or One Young World Summit) Continuous development

[9] The measure “Expansion of services to cover daily demand near to the workplace” from the Sustainability Report 2017 was extended for the 2018 program and, as such, cannot literally be found any more. The planned measures for 2018 were implemented

[10] Conducting a stakeholder dialogue to intensify cooperation successfully completed in 2018; Agreement to further engage in exchange with other company representatives on a target-group and project-specifc basis

[11] The goal “Promote leadership and collaborative culture in tune with the corporate values and the Code of Cooperation” from the Sustainability Report 2017 was extended for the 2018 program and, as such, cannot literally be found any more. The planned measures for 2018 were implemented.


Sustainability reports


Sustainability reports

Read the collected Audi Sustainability Reports and learn more about the implementation of Strategy.

Read more


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