Skilled for the future

Whether it is connected cars or autonomous driving, electric drive systems or digital services – developing tomorrow’s mobility calls for expert knowledge. After all, behind each technology are people and their skills. By systematically preparing its workforce for the changes in the automotive sector, Audi is shaping the industry’s transformation.

03/15/2018 Text: Jan Rentzow – Photos: Michael Kuhlmann Talking Business Reading Time: 5 min

We are laying the groundwork for the future. To do so, we need all our employees.

Wendelin Göbel, Board Member for Human Resources and Organization

The course participants who arrive for the Institute for Executive Education’s classes at the Technical University of Ingolstadt are not your “average” students. Many of them have years of professional experience and are highly qualified. Yet here they are, back in the lecture hall. With programs like this, Audi is getting its employees in shape for the future while advancing the company’s strategic realignment. Engineers who previously specialized primarily in combustion engines are expanding their expertise into whole new areas by completing a kind of compact course in electric mobility. This clearly underlines the transformation the automotive industry is undergoing.


In order to continue to play a leading role in the future, Audi is focusing on further education and training. After all, it is always people whose inquiring minds, enthusiasm and insights ensure the Audi “Vorsprung.”

New skills for the mobility of the future

We are already paving the way for the ‘Vorsprung’ of the future.

Marc-Oliver Schell, Project Manager at Audi Consulting

From data analyst to electrochemist and from artificial intelligence specialist to development engineer for fuel cells – the mobility of the future is creating new job profiles and calling for new skills. In this regard, Audi makes use of an HR tool – strategic resource and competence management – to help smooth the way to the future.


How many fuel cell experts will Audi need in 2020? And five years after that? How many engineers for the development of a new electric motor? Systematic analysis of current and future needs helps the company determine which employees are needed when, how to prevent shortages and what qualifications will be required. Thanks also to the further education programs that run in cooperation with the Technical University of Ingolstadt, Audi has already more than doubled the number of employees developing electric drives compared with the previous year. That is how we live and breathe transformation.


Taking change seriously means harnessing transparent, responsible methods to help employees grow into suitable new roles. Audi is systematically tackling the challenges posed by this change together with its entire workforce.

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