Driven by tech. Driven by people.

The transformation of mobility is changing the world. And we are changing with it. Boosted by a strength that has always been anchored in the DNA of our company: the strength to lead. Today, more than ever, we aspire to lead the way and inspire through premium technology. With people who share this desire and wish to join us in shaping the future together. Our Tech Stories introduce these people and show how they work hard every day - from the development of the front camera to the high-voltage battery.
Melanie Schillinger clicks her finger on the screen of a device

What is coming in the future? What role will cloud technologies play in a few years, how does front camera software work, and what exactly do snow drifts in Sweden have to do with it? What influence will artificial intelligence and digitalization have on processes and employees?

Out and about with Audi people who think tech and understand tech, we want to uncover the answers to these questions. And we want to know: what drives them, what inspires them and what goals do they have? Join us on our road into the future and enjoy fascinating insights into the working world of the people who make Audi what it is. Vorsprung durch Technik.

Melanie Schillinger looks into the camera and wears a white shirt

Intelligent Personalization: When an Audi Becomes Your Audi

“I make an Audi YOUR Audi.”

Melanie Schillinger plays a vital role in shaping the user experience at Audi. As the lead for developing the personalization function, she ensures that both people and cars continuously learn from each other. Her goal is to make an Audi truly your Audi. In order to achieve this, she leverages her extensive industry experience and insights gained from her global studies.

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