So, the Audi e-tron triple 2020 equally embodies the power of e-tron technology and the dominance of FC Bayern in the Bundesliga, DFB Cup and Champions League in 2020…
Exactly. A car with such a wrap won’t fade into the background, rather it wants to be seen and to convey a sporty, agile and powerful presence. When the car drives through the city, it will immediately be clear in communication and design terms what it’s about. As well as the sporting success of Bayern Munich, the stripes on the ‘muscle’, i.e. on the curvatures above the wheels which contract at the doors, emphasise Audi’s sportiness, and the power stripes bring the e-tron’s technology to the fore.
How would you classify the Audi e-tron triple 2020 in the current zeitgeist, which is characterised by all kinds of social upheavals – not least in terms of mobility?
I believe that Audi doesn’t just deliver the degree of precision and functionality in the development of e-tron technology that we are accustomed to and which we expect. It also tells strong and emotional stories. This is important, because we live in a time in which it is no longer enough simply to develop something very good in a little backroom somewhere, you also have to take society with you on the journey.
So, the triple 2020 edition, which celebrates FC Bayern for its sporting successes, is also, in some ways, analogous to the e-tron story. Exceptional results can only be achieved with maximum commitment, motivation, performance and a lot of emotion. In this respect, e-tron and FC Bayern are a match made in heaven.