Just like lakes and oceans, rivers are a habitat to many plants and animals and help preserve our globe’s biological diversity. This makes it crucial to balance the protection and use of our waters as far as possible.
The Audi Environmental Foundation is taking up the question as to what companies and society can do to help protect the environment at large and water in particular. Since 2009, the foundation has been promoting innovative projects that advance environmental protection.
In our age, it should be obvious why this is necessary: every year, some ten million tons of plastic waste flood the world’s oceans, costing countless thousands of marine animals their lives. The main inlet source are rivers that carry plastic waste into the ocean. Specially equipped ships are only able to retrieve one percent of this global pollution after the fact. This is why the Audi Environmental Foundation supports projects to stop pollution before plastics reach the ocean at all. “Water is the foundation of all life and unequivocally worth protecting. Clean waters, oceans, and rivers must be our common priority,” emphasizes Rüdiger Recknagel, Managing Director of the Audi Environmental Foundation.