A special place for culture: The wide world of the Audi ArtExperience

Audi ArtExperience: The four rings’ cultural commitment
Audi Kulturengagement Sommerkonzerte

Audi has been committed to culture for more than 60 years. The company’s orchestras and sponsorships for visual arts, theater and film, as well as its major events, concerts and festivals, under the joint umbrella of the Audi ArtExperience, prove that culture is enthusiastically experienced at Audi – and at an internationally recognized level. This page showcases a selection from the varied activities.

Sponsoring der Salzburger Festspiele
Sponsoring der Salzburger Festspiele

Music and Theater

Sponsored by Audi: The Salzburg Festival

Audi has been the main sponsor of the most important music and theater festival in the world since 1995 – and the partnership was recently extended until 2027. A special component of this cooperation remains the guest performance of the Salzburg Festival in Ingolstadt, which has been held during the Audi Summer Concerts since 1994. In 2023, the Los Angeles Master Chorale made a guest appearance there under the direction of Peter Sellars.

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Audi Sommerkonzerte
Audi Sommerkonzerte


Highlight: The Audi Summer Concerts

Four weeks dedicated to music: The Audi Summer Concerts are the highlight of the event calendar at Audi. Guests from all over the world can experience a program that sets standards in terms of diversity, innovative spirit and experimental formats. International stars perform there, as do up-and-coming young artists. The highlight is the Klassik Open Air concerts in Klenzepark.

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Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.



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