Three employees sit at a long counter in a bright, open-plan office and exchange ideas.

Employees & corporate culture

Audi always keeps people, with all of their facets, in focus. In doing so, the company keeps an eye on many different areas – for example, the changing working world, work-life balance, the desire for lifelong learning, or occupational health and safety.

Two employees stand by the open bonnet of an Audi

Transformation – supported by all

The transformation of Audi affects all areas within the company. Digitalization, globalization, electrification and disruptive business models are shaping this transformation. In other words, the automotive industry is experiencing one of the most exciting decades in its history. Audi employees are driving fundamental change – with ambitious goals, a passion for technology and a spirited change in culture.

A person in the foreground is working on a small robotic arm. In the background, a person is working on a laptop.

Lifelong learning as standard

Employees working in an industry that, by its very nature, is all about speed know better than anyone else: If you want to shape the future of mobility, you have to keep changing. That’s why Audi gives all of its employees the opportunity to develop further and press ahead with their own transformation. The unique thing about this is that the company drives its personnel transformation primarily from within by relying on its existing workforce.

A person sits in front of a laptop in a café. A harbour can be seen in the background.

Fair working conditions & benefits

Audi takes the individual needs of its employees into account: self-determined work, personal development opportunities and a good work-life balance form the basis for this. Mutual acceptance and tolerance lay the foundation for respectful and cooperative working relationships.

Many employees stand in the shape of the four rings and are photographed from above

The basis of our work: the Audi corporate culture

Shared values form the basis of the Audi corporate culture. They characterize the way we work together and thus create a unique Audi spirit that manifests itself in solidarity, in our leadership culture and in our social commitment.

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07/24/2025

Diversity & Inclusion: milestones of a journey

AUDI AG regards Diversity & Inclusion as a journey that the company defines together with its employees. As part of this, the company reached a few new milestones.

A woman in an orange blouse leafs through and signs a document

Commitment is an act

Sustainability has many facets. That is why Audi lives responsibility not only in its relationship with its business partners: The company wants to establish this responsibility together with its partners along the entire supply chain.

Aerial view of many Audi employees grouped together in the courtyard of the company headquarters to form the four rings.

Corporate culture at Audi

Shared values and team spirit are the foundation of Audi's corporate culture. The company is committed to diversity and inclusion, equal treatment and protection against discrimination as well as responsible leadership principles.