Everyone pitches in: voluntary work at Audi

Engagement has many faces at Audi: Throughout the year, employees support social institutions, donate time, read aloud or renovate. A digital volunteering platform facilitates access to volunteering, while fundraising campaigns strengthen the voluntary commitment of dedicated employees.

missing translation: fa.article-intro.reading-time – 09/16/2025

Aerial view of a large group of Audi employees wearing red shirts. They are standing in front of the company headquarters and waving at the camera.

Audi employees share why they enjoy reading aloud, what tips they have, and how the campaign will continue.

When a readiness to help others doesn’t just come in waves

In 2023, Audi launched reading aloud campaigns, inspired by the reading aloud day organized by the “Reading Foundation.” Promoting language and education, creating a sense of community and strengthening volunteering – those were the goals of this first campaign. The enthusiasm of people in and around Ingolstadt (Germany) for this campaign quickly grew and a year later, volunteers throughout the Ingolstadt region and at the Audi Neckarsulm site organized almost 70 readings at the public library, museums, district meetings, family support centers as well as at daycare facilities and centers for senior citizens. The next joint read aloud campaigns by Audi and the City of Ingolstadt are already being planned for 2025.

Among the readers were and are numerous Audi employees who volunteer in their free time. “Making children happy and looking into their shining eyes is simply an indescribable feeling,” says Luis Braun, an employee in the Finance division at AUDI AG. “Reading aloud is a very simple way of achieving exactly that. That’s why I’m happy to get involved in this campaign!”

Social projects for volunteering: the Audi volunteering platform

Registration for these and all other employee volunteering campaigns has been taking place at Audi since 2021 via a digital volunteering platform. This makes it easier for employees to get involved, enables continuous access for participating social institutions and creates transparency about existing projects. These include, for example, renovation campaigns at daycare centers, excursions with senior citizens or support for people with disabilities. In addition to various volunteering opportunities for individual employees, there are also team campaigns in which entire departments or teams can get involved for a good cause.

An Audi employee reads to senior citizens.

International Audi Social Days

Every two years, Audi organizes a cross-site “Audi Social Day” on which employees at all international production sites volunteer together for one day. In 2025, around 1,100 employees came together in more than 100 projects.

“Volunteering is an essential part of our corporate citizenship activities, with which the company assumes social responsibility as a good neighbor at its production sites worldwide,” says Ute Röding, Head of Corporate Citizenship. But the volunteers themselves also benefit: “Those who get involved think outside the box, get to know new people, acquire new skills and grow personally.”

Voluntary engagement makes an important contribution to cohesion in our society, it creates exchange and community.

Ute Röding, Head of Corporate Citizenship at Audi

Fundraising campaigns strengthen volunteering

For this reason, Audi not only promotes voluntary work with its own projects, but also supports employees who are privately involved in organizations or social institutions: During the annual “Team Spirit” fundraising campaign, employees involved in volunteer work can champion a donation to an association or organization of their choice. There is a different theme for each “Team Spirit” campaign. In 2024, for example, almost 60 organizations received a total of 100,000 euros for projects promoting cultural diversity at the suggestion of employees, while in 2025 the focus will be on instilling values in young athletes. This way, the fundraising campaign covers a large number of societal topics, from sports and culture to education. Donations are selected on the basis of the Support Guidelines for Corporate Citizenship at Audi.

A group of people in red T-shirts hold their hands together in the centre

Corporate Citizenship

For Audi, corporate citizenship is an essential feature of responsible and sustainable business operations. That is why the company supports social causes in a variety of ways.

Volunteering has tradition and a future

There is a long tradition of voluntary work at the Four Rings. in 2012, the company organized the first Volunteer Day under the motto "Audi Volunteers,” on which employees volunteered for social projects in the regions where the sites are located. Since then, what started out as a one-off event has developed into a large, continuous portfolio of diverse offerings. And Audi employees will continue to demonstrate a strong desire to support children, senior citizens and disadvantaged individuals in the future too.

Corporate citizenship at Audi: Engage, Educate, Empower

To establish guidelines for the very different forms of charitable commitment, Audi pursues an international corporate citizenship strategy. The company focuses here on the three guiding principles Engage, Educate and Empower

To implement activities at the various locations, those responsible ensure, among other things, that help and commitment reach precisely those areas where they are most urgently needed. At the same time, all parties involved benefit from close networking and the opportunity to share their knowledge.

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