What does Audi expect from the dialogue with young stakeholders in the Group?
“The young stakeholders bring a fresh and frequently unconventional perspective to many of the issues that concern us. This allows us to challenge our views and get new ideas.”
– Roxana Codita, Corporate Strategy / ESG expert / Stakeholder Management
What relevance do the results of the workshop have for Audi’s strategy?
“In the context of strategy work, such external ideas play a tremendously important role because they have a double function. On the one hand, they should support us in making the right decisions and, on the other, also generate the necessary acceptance and understanding of those decisions.”
– Juliane Seipt, Corporate Strategy / ESG expert / CE
How important are the results for the implementation of ‘Vorsprung 2030’?
“Our ‘Vorsprung 2030’ corporate strategy gives us a clear direction. However, there is still plenty of scope in its implementation which we want to shape with young stakeholders as well as with experts, business partners and other community partners in the sense of a sustainable solution.”
– Dennis Christian Meinen, Corporate Strategy / ESG expert / CE
To this end, after a short keynote speech to introduce the topic, so-called ‘breakout groups’ were formed for different continents. Their task was to record the specific characteristics or regional challenges for their respective continent and to analyze the individual requirements and expectations from the point of view of customers.
It was also necessary to clarify what positive or negative impacts the automotive industry’s conversion to e-mobility might have with regard to the use of resources. Based on this, new approaches and ideas were developed as to how Audi, as a car manufacturer, can optimally keep the raw materials it uses in the value chain. Possible collaborations and cooperation partners that could support Audi in achieving its strategic objectives should also be considered here.