Audi Sport GmbH
Today’s customers are increasingly looking for individuality, exclusivity and sportiness when buying a car.
Since October 1983, Audi Sport GmbH (formerly quattro GmbH) stands for a special lifestyle choice under the brand with the four rings. With an attractive range of high-performance cars, exclusive customisation options, practical accessories and customer racing, Audi Sport GmbH has set itself the goal of fulfilling practically every customer wish.
The spectrum of products and services of Audi Sport GmbH includes four business areas and offers a comprehensive range of high-tech products and lifestyle articles.
All R8 and RS models have motorsport technology in their DNA. Audi Sport GmbH realises its vehicle projects with the goal of integrating these motor-racing technologies into cars licensed for use on public roads. The RS and R8 logos thus stand for more than just outstanding performance. Rather, they are the embodiment of the brand essence “Vorsprung durch Technik”.
Audi Sport GmbH models employ the company’s own developments and innovative technologies. Coupled with complete everyday usability and with the high quality standard associated with the Audi brand, the result is fascinating cars for the road.
R8 – the synthesis of our most powerful ideas
The Audi R8 – the high-performance sports car from Audi brings motorsport expertise to the road. From the moment you set eyes on them, both the Audi R8 Coupé and the Audi R8 Spyder fascinate with their exceptional design. The Audi R8, developed and built by Audi Sport GmbH, combines core technologies from Audi in a breathtaking concept:
- FSI® direct fuel injection
- Mid-engines with high-revving concept
- quattro® permanent all-wheel drive
- Lightweight design thanks to Audi Space Frame (ASF)
- Use of innovative materials, such as carbon fibre-reinforced polymers (CFRP)
The production facilities for the Audi R8, at Böllinger Höfe in southern Germany, evoke a sense of hand-made quality. In the body shop and assembly areas, highly qualified Audi Sport GmbH employees assemble the cars predominantly by hand. Due to the numerous equipment versions and customisation options, hardly any combination is created twice.
RS models – a high dose of performance
One glance is enough to realise that the Audi RS cars with their athletic, muscular design and characteristic Audi RS design features are the sporty highlights of the Audi brand. Superior in performance and driving dynamics, the Audi RS models are developed for customers that want to drive a high-performance sports car without compromising on everyday usability, appropriate comfort and top quality. All Audi RS models are designed by Audi Sport GmbH and are developed in collaboration with AUDI AG.
Vehicle customisation – Audi exclusive
Personality demands individual expression. Special requirements call for custom-made solutions. Audi exclusive customises your Audi according to your personal preferences. For example, you can choose customised paint finishes in practically any colour you wish. The interior can be upgraded with a variety of colour combinations in leather and Alcantara (depending on specific model). You can choose between numerous inlays. Furthermore, the Audi exclusive line equipment package gives you the option of high-quality access to the customisation of your vehicle. The office features were developed for special models and combine travel comfort with efficient work.
Lifestyle Accessoires – Audi collection
Many automobile customers expect more than “just” a car from their favourite brand. Lifestyle articles from Audi Sport GmbH enable our customers to express their identification with Audi beyond the extensive Audi model range, and to benefit from the competence of the brand with the four rings in other product areas. Under the Audi Shop menu, we present the Audi lifestyle articles – including the option to order online.
Audi’s customer racing program was launched in 2009 and has long assumed a global dimension. As intended by Audi Sport customer racing from the very beginning, importers and customer teams from around the world trust in the Audi R8 LMS – and they do so with great success.
And the success story continues: The Audi R8 LMS ultra, the successor to the R8 LMS, has been significantly further developed in numerous areas and has been available to order since February 2013. And in the Audi R8 GRAND-AM we now have a variant that has been designed for the GRAND-AM racing series in North America. Furthermore, the Audi R8 LMS has its own championship in China.
Individuality, exclusiveness and the philosophy of Audi Sport GmbH are the key components of the extensive and sophisticated product range – backed up by experience and skills built up over more than 30 years.
quattro GmbH (now known as Audi Sport GmbH) was established in 1983 as a fully owned subsidiary of AUDI AG. The company began to market an exclusive collection of lifestyle articles in 1985. In 1995, quattro GmbH presented an extensive customisation range for Audi models for the first time at the Frankfurt Motor Show. The company has been registered as a manufacturer of high-performance cars since 1996. At the end of 2016, quattro GmbH was rebranded Audi Sport GmbH. Audi Sport GmbH models are produced at the Audi Sport GmbH production facility in Neckarsulm (Audi R8) and at the Neckarsulm and Ingolstadt sites (Audi RS 3, RS 4, RS 5). Here, the company’s team of around 830 employees are constantly breaking new ground in terms of exclusive customisation.
Get informed about the services of Audi Sport GmbH under the menu item “New car” on this website. Select your desired vehicle model and discover the range of individual, exclusive and sporty possibilities on offer.